Business EconomyPosted at: Feb 14 2025 8:16PM

LIC launches marketing Tech platform to power next-generation customer

Hyderabad, Feb 14 (UNI) Life Insurance Corporation of India (LIC), India's largest insurer, on Friday announced the launching of cutting-edge Marketing Technology (MarTech) platform, marking the first major milestone in Project DIVE - LIC’s ambitious, digital transformation initiative.
This launch represents LIC’s first step towards becoming a global digital champion in the insurance industry, leveraging world-class technology to revolutionize customer engagement at an unprecedented scale, the Insurance Company said in a release.

Siddhartha Mohanty, CEO & MD, LIC of India, remarked, "This initiative strengthens our ability to connect with policyholders, prospects and agents in a seamless and personalized manner. MarTech is more than just a technology upgrade—it is a strategic shift that positions LIC as a global leader in digital insurance innovation. Project DIVE is a testament to our vision for the future, and we remain committed to setting new industry benchmarks.”
The MarTech platform introduces an intelligent, multi-channel engagement capability, enabling LIC to run hyper-personalized, always-on campaigns that enhance customer experience and drive business growth.
With the first pillar under Project DIVE now live, LIC reinforces its commitment to innovation, customer centricity, and digital excellence.
As Project DIVE progresses, LIC will continue to introduce next-generation digital capabilities, ensuring it remains at the forefront of the global insurance landscape.
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BPCL signs MoU with BluJ Aerospace

19 Mar 2025 | 7:04 PM

Kochi, Mar 19 (UNI) In a significant advancement in sustainable aviation, Bharat Petroleum Corporation Limited (BPCL) has entered into a quadripartite Memorandum of Understanding (MoU) with BluJ Aerospace, the Agency for New and Renewable Energy Research and Technology (ANERT), Government of Kerala, and Cochin International Airport Limited (CIAL) to develop the first hydrogen-fueled Vertical Take-off and Landing (VTOL) aircraft ecosystem globally.

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NEW DELHI, MAR 19 (UNI):- President Droupadi Murmu presented the 19th Ramnath Goenka Excellence in Journalism Awards at a function, in New Delhi on Wednesday. UNI PHOTO-180U

NEW DELHI, MAR 19 (UNI):- President Droupadi Murmu presented the 19th Ramnath Goenka Excellence in Journalism Awards at a function, in New Delhi on Wednesday. UNI PHOTO-179U

NEW DELHI, MAR 19 (UNI):- President Droupadi Murmu presented the 19th Ramnath Goenka Excellence in Journalism Awards at a function, in New Delhi on Wednesday. UNI PHOTO-178U

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NEW DELHI, MAR 19 (UNI):- President Droupadi Murmu presented the 19th Ramnath Goenka Excellence in Journalism Awards at a function, in New Delhi on Wednesday. UNI PHOTO-176U

NEW DELHI, MAR 19 (UNI):- President Droupadi Murmu presented the 19th Ramnath Goenka Excellence in Journalism Awards at a function, in New Delhi on Wednesday. UNI PHOTO-174U

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NEW DELHI, MAR 19 (UNI):- President Droupadi Murmu in a group photograph during the 19th Ramnath Goenka Excellence in Journalism Awards at a function, in New Delhi on Wednesday. UNI PHOTO-172U

NEW DELHI, MAR 19 (UNI):- President Droupadi Murmu presented the 19th Ramnath Goenka Excellence in Journalism Awards at a function, in New Delhi on Wednesday. UNI PHOTO-171U

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NEW DELHI, MAR 19 (UNI):- President Droupadi Murmu presented the 19th Ramnath Goenka Excellence in Journalism Awards at a function, in New Delhi on Wednesday. UNI PHOTO-169U

NEW DELHI, MAR 19 (UNI):- President Droupadi Murmu addressing the 19th Ramnath Goenka Excellence in Journalism Awards at a function, in New Delhi on Wednesday. UNI PHOTO-168U

THIRUVANANTHAPURAM, MAR 19 (UNI):- ASHA workers who have been protesting in front of the Secretariat for over a month with various demands, staging a demonstration after failed talks with Health Minister Veena George, in Thiruvananthapuram on Wednesday. UNI PHOTO-167U

NEW DELHI, MAR 19 (UNI):- President Droupadi Murmu presented the 19th Ramnath Goenka Excellence in Journalism Awards at a function, in New Delhi on Wednesday. UNI PHOTO-166U

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NEW DELHI, MAR 19 (UNI):- President Droupadi Murmu presented the 19th Ramnath Goenka Excellence in Journalism Awards at a function, in New Delhi on Wednesday. UNI PHOTO-164U

SABARIMALA, MAR 19 (UNI):- Union Minister for Tourism Gajendra Singh Shekhawat and his wife, Kerala BJP President K Surendran visiting the world famous Lord Ayyappa temple which was opened for the five-day monthly pooja for the Malayalam month of Meenam, in Sabarimala on Wednesday. UNI PHOTO-163U

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AHMEDABAD, MAR 19 (UNI):- School students and teachers hold placards as they celebrate the safe landing of Astronaut Sunita Williams at a school campus, in Ahmedabad on Wednesday. UNI PHOTO-161U