Business EconomyPosted at: Feb 14 2025 8:16PM


LIC launches marketing Tech platform to power next-generation customer

Hyderabad, Feb 14 (UNI) Life Insurance Corporation of India (LIC), India's largest insurer, on Friday announced the launching of cutting-edge Marketing Technology (MarTech) platform, marking the first major milestone in Project DIVE - LIC’s ambitious, digital transformation initiative.
This launch represents LIC’s first step towards becoming a global digital champion in the insurance industry, leveraging world-class technology to revolutionize customer engagement at an unprecedented scale, the Insurance Company said in a release.

Siddhartha Mohanty, CEO & MD, LIC of India, remarked, "This initiative strengthens our ability to connect with policyholders, prospects and agents in a seamless and personalized manner. MarTech is more than just a technology upgrade—it is a strategic shift that positions LIC as a global leader in digital insurance innovation. Project DIVE is a testament to our vision for the future, and we remain committed to setting new industry benchmarks.”
The MarTech platform introduces an intelligent, multi-channel engagement capability, enabling LIC to run hyper-personalized, always-on campaigns that enhance customer experience and drive business growth.
With the first pillar under Project DIVE now live, LIC reinforces its commitment to innovation, customer centricity, and digital excellence.
As Project DIVE progresses, LIC will continue to introduce next-generation digital capabilities, ensuring it remains at the forefront of the global insurance landscape.
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