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Business Economy


JLU, Wizcraft to launch Central India's first Entertainment & Events School

Bhopal, Jan 15 (UNI) Bhopal-based Jagran Lakecity University (JLU) and Wizcraft MIME, a communication and entertainment company, on Friday inked a Memorandum of Understanding (MoU), to launch Central India's first entertainment and events school - Jagran Wizcraft MIME School of Entertainment and Events.
The school will operate under the varsity's umbrella flagship, Faculty of Journalism and Creative Studies. It shall offer a distinct model of hands-on learning with strong focus on industry and global engagement in the entertainment and events space.
With a commitment to prepare the next generation of creative thinkers and practitioners, the key UG & PG programmes under this school are industry-focused, practice-based and taught by a specialist community of leading practitioners, the private varsity said in a statement here.
Speaking on the occasion, Keynote Speaker for the event, filmmaker Subhas Ghai, who joined the session virtually, congratulated both JLU and Wizcraft for coming together to set up the much-needed university led degree programmes and a dedicated School for Entertainment & Event.
Jagran Wizcraft MIME School of Entertainment& Events shall offer BA (Honours) - Entertainment and Events and MA – Entertainment & Events, which will involve a global network of creative media professionals, regular communication and events initiatives, professional development opportunities and platforms to connect with the industry, it added.
Speaking on the occasion, Sabbas Joseph, Co-Founder and Director, Wizcraft International Entertainment, said ''Wizcraft is now focused on developing the next generation of event industry specialists, which will help in educating the next-gen, and develop skills that the earlier generation only learnt through on-the-job project work.
''We hope to take this vision, driven by Wizcraft MIME, to a new level and I am excited to partner with Jagran Lakecity University, which has already carved a niche for itself in India, with an excellent track record of academic innovation and practice-based pedagogy,'' he added.
Dean, Faculty of Journalism and Creative Studies, Prof Diwaker Shukla said, ''We are extremely pleased to collaborate with Wizcraft, a pioneer in the events and entertainment industry.
''This school shall leverage a curriculum powered by JLU and Wizcraft, designed to give students real-world experiences that today's creative industries are demanding.
''Our state-of-the-art facilities will provide an extraordinary place to be a student and our association with Wizcraft MIME, which will become a driving force of innovation in the entertainment and events space in India,'' he added.
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