Business EconomyPosted at: Jun 17 2026 5:05PM


India’s first exclusive monitor brand store: BenQ opens a category-defining experiential space at Mumbai’s Lamington Road

Mumbai, Jun 17 (UNI) BenQ, the world’s leading monitor brand, opened India’s first exclusive monitor brand store at Lamington Road, Mumbai, in partnership with Nexus Infosys, on Wednesday. The company segments its entire portfolio by user type rather than specifications and sells through more than 5,000 retail points across India, making it the dominant force in the country’s monitor market.
The new Lamington Road store showcases 8 purpose-built monitor categories, all under one roof, in a format that has never existed before in Indian retail for this category.
The store arrives at a moment when the gap in India’s large-format retail (LFR) is particularly stark. The dominant electronics chains have built their floor space around televisions - monitors, if present at all, are allocated a shelf or two at best, with most of the range invisible to the shopper. This is not a display problem alone. It reflects a structural reality - organised IT retail in India has never developed the kind of depth that the category requires.
Every large electronics chain has dozens of TV models across every size and price point, but the monitor aisle, by contrast, offers a handful of units, rarely representing more than a fraction of what brands actually make. For a high-consideration category where panel technology, colour accuracy, and ergonomic design vary significantly across use cases, this absence of a dedicated experiential environment has long been a barrier to informed purchase decisions.
BenQ has felt this gap acutely and is now moving to close it directly. Rather than wait for the LFR format to evolve, the company is establishing its own branded experiential infrastructure, beginning with this Lamington Road store and with an intent to expand the model to other markets. The Lamington Road location is deliberate: it is where India’s IT-literate enthusiast community already congregates, making it the most relevant first address for a store built around product understanding rather than impulse purchase.
BenQ is the only mainstream monitor brand globally that segments its portfolio not by screen size or refresh rate but by the type of user - designers, content creators, esports athletes, gamers, programmers, Mac users, and home-office professionals. Each category is purpose-built with distinct panel technologies, colour profiles, aspect ratios, and software features, making hands-on evaluation essential before purchase. The store puts all of that under one roof, giving the category the space and seriousness it has long been denied.
“India’s organised retail has never given the monitor category the space or the seriousness it deserves. In a typical large-format electronics store, IT products occupy a fraction of the floor, and within that, monitors are often reduced to two or three units on a shelf. That is simply not enough for a consumer to understand why a colour-accurate design monitor is different from a gaming panel, or why a programmer needs a 3:2 display. The category demands demonstration, and demonstration demands dedicated space,” said Rajeev Singh, Managing Director, BenQ India and South Asia.
UNI AAA RSA
Please log in to get detailed story.
Tags: #India’s first exclusive monitor brand store: BenQ opens a category-defining experiential space at Mumbai’s Lamington Road
More News

Adani in race to acquire Polaris Smart Metering

13 Jul 2026 | 6:57 PM

Mumbai, July 13 (UNI) Adani Energy Solutions is among the companies which have reached the second round of negotiations in the race to purchase smart metering company Polaris Smart Metering, market sources said here on Monday.

see more..

Trade deficit widens to five-month high of USD 30 43 bn in June

13 Jul 2026 | 6:53 PM

New Delhi, Jul 13 (UNI) India's trade deficit widened to a five-month high of USD 30.43 billion in June, compared to USD 19.10 billion the same month last year, according to the data released by the Ministry of Commerce on Monday.

see more..

Hyderabad Airport ranked world's 4th most family-friendly airport

13 Jul 2026 | 6:20 PM

Hyderabad, July 13 (UNI) GMR Hyderabad International Airport (GHIAL) on Monday announced that the Hyderabad International Airport has been ranked the 4th Most Family-Friendly Airport in the world by UK-based travel experience provider AttractionTickets.com, making it one of only two Indian airports to feature in the prestigious global list.

see more..

Consultations in right direction, don't see any challenge: Commerce Secy on India-US trade deal

13 Jul 2026 | 5:45 PM

New Delhi, Jul 13 (UNI) Commerce Secretary Rajesh Agrawal on the India-US trade deal said Consultations are progressing in the right direction, and both sides remain positive.
"We don't see any challenge in India-US trade deal negotiations. Consultations are progressing in the right direction, and both sides remain positive. The India-US framework trade deal is ready for signing at an appropriate time. Trade ties continue to strengthen, including energy imports from the US," he said.

see more..

India's retail inflation rises to 4 38 per cent in June

13 Jul 2026 | 5:04 PM

New Delhi, Jul 13 (UNI) India's retail inflation increased to 4.38 per cent for the month of June, said government data released here today.

see more..