Kolkata, Dec 06 (UNI) Flipkart, India’s homegrown e-commerce marketplace, has announced its much-awaited ‘End of Season Sale’ (EOSS) beginning December 7, 2024.
EOSS will witness participation from brands and sellers, making 10 lakh+ trendy styles available to millions of customers across India. New on-app experiences have set the stage for the most engaging EOSS to date, with an enhanced focus on Gen Z shoppers from both an experience and offering perspective.
The week-long event will see a revamped Flipkart app interface, expanded product collections, a new immersive video forward destination called ‘Play’, Video Commerce experiences and a wide array of irresistible deals. With an enhanced focus on speed in delivery, 50+ product categories will be available for quick delivery via Flipkart Minutes.
With a focus on ecosystem empowerment, the last-mile delivery workforce will have the opportunity to earn an additional source of income courtesy of the increased scale of orders during EOSS. EOSS is expected to be one of the best fashion celebrations this season, and it promises to deliver high-quality styles to all serviceable pin codes across India.
Showcasing its deep understanding of the Indian fashion landscape, especially the ever-evolving Gen Z audience, Flipkart will enable customers to choose from a wide range of products, while also availing of various bank offers (Axis Bank and Bank of Baroda Debit Card and Credit Cards) when ticking off their style wishlist during the EOSS.
Speaking about the fashion shopping extravaganza, Pallavi Saxena, Senior Director, Flipkart Fashion, said, “With every new edition, Flipkart’s End of Season Sale becomes an even larger celebration of fashion and trends that brings joy to millions of our customers across India. Fashion enables us to express ourselves in very unique ways, and we are currently focusing on making Flipkart Fashion the chosen destination for Gen Z. This year, enhanced features are set to give existing shoppers a new reason to visit the app every day, while onboarding new customers. With a wider range of the latest fashion, footwear, and accessories, supported by cutting-edge technology, we will continue to elevate the shopping experience for every customer. ”
In the run-up to the End of Season Sale, Flipkart also launched two new TVCs that celebrate the latest Gen Z trends.
Adding to the excitement, Flipkart is collaborating with a diverse lineup of influencers who will showcase curated selections of trendy styles and deals. The End of Season Sale is a grand celebration of style and trends, reaffirming Flipkart’s position as the ultimate destination for everyone’s fashion, footwear, and accessory needs.
UNI SJC KK