Business EconomyPosted at: Jul 11 2024 8:53PM


Fintech platform Ayekart Partners with Grameen Foundation to offer PaaS

Chennai, July 11 (UNI) Ayekart, a leading agrifood fintech platform, on Thursday announced
a strategic partnership with Grameen Foundation India to offer Platform-as-a-Service (PaaS).
This collaboration aims to extend Ayekart's platform (PaaS) along with the market linkage
services with embedded finance to Farmer Producer Organisations (FPOs) connected with
the Grameen Foundation in India, bolstering financial inclusion and enabling marginalized
communities, mainly focusing on women.
Ayekart, India's ;s foremost integrated tech platform in the food and agri value chain, is driving
a transformation within the segment by unveiling a range of groundbreaking solutions, a company
release here said.
Central to this transformation is Ayekrishi, the FPO management tool that is a beacon of efficiency,
simplifying business processes and enhancing operational efficacy. FPOs can use Ayekrishi for
market linkage and to access supplier networks.
The platform includes planning features to aid FPOs in organizing their operations effectively and
provides advisory suggestions to support FPOs in decision-making and strategy development.
The primary purpose of this collaboration in India is to integrate Ayekrishi for the market linkage
activities and FPO management promoted by the Grameen. This collaboration will benefit the
FPOs significantly, including access to different marketable commodities and support in the
procurement and selling of produce based on demand and supply conditions, the release said.
Grameen supports these efforts, aligning with its mission of linking farmers/FPOs with remunerative
markets, the foundation’s involvement will ensure the FPOs have the necessary support and resources to leverage the Ayekrishi platform effectively.
Debarshi Dutta, Co-Founder and CEO of Ayekart, said, "our journey is rooted in our commitment to
fuelling progress in the food and agri value chain. We are thrilled to partner with the Grameen Foundation India to extend our Ayekrishi services. This collaboration is a significant step towards enhancing the financial inclusion of the market reach of FPOs/Farmers. Together, we aim to create sustainable livelihoods and empower FPOs/ farmers and the MSMEs by leveraging digital technology".
Bharati Joshi, Interim CEO of Grameen, said "Joining hands with Ayekart allows us to further our mission of eradicating poverty and hunger by enabling the poor, especially women. We recognize the catalytic role of technology in bridging the gap between farmers and entrepreneurs on the one hand and the market (including technical service providers on the other). We are happy to find an institutional partner like Ayekart which is ready to put purpose before profits. We envisage Ayekrishi's innovative solutions will help us deepen our impact in agriculture and livelihoods, fostering resilience and sustainable growth in the communities we serve".
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