Business EconomyPosted at: Jul 13 2024 3:27PM


FinEdge launches #SheInvestsBest campaign to boost women's financial literacy

New Delhi, July 13 (UNI) FinEdge, India’s leading tech-enabled investment management company, has launched the #SheInvestsBest campaign to foster financial empowerment and increase investment participation among women.
Harsh Gahlaut, CEO of FinEdge, said, “We believe that empowering women with financial knowledge and resources is crucial for building a more inclusive and resilient investment landscape. The #SheInvestsBest campaign is a significant step towards achieving gender parity in financial decision-making and helping women secure their financial futures independently.”
A recent study by FinEdge reveals that women set higher individual goals for retirement and child education, with average goals of ₹5.9 crores and ₹0.58 crores, respectively. The percentage of women investors has increased from 25.68% in 2020 to 46.15% in 2024, narrowing the gender gap in investment.
Radhika Gupta, Managing Director & CEO of Edelweiss Mutual Fund, stated, “I am pleased to be a part of the #SheInvestsBest campaign by FinEdge. This initiative is a significant step towards empowering women to take control of their financial future with confidence.”
The campaign will use various educational mediums to empower women to achieve their financial goals and create a larger set of informed and confident female investors.
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