K-dramas and variety shows accelerate entry into India's 650 million OTT market

Mumbai, Oct 26 (UNI) Korea Creative Content Agency (KOCCA) India, under South Korea's Ministry of Culture, Sports and Tourism, hosted "KOCCA ON SCREEN," a flagship B2B export support event for Korean broadcast content, with support from the National Film Development Corporation (NFDC), a public body under the Ministry of Information and Broadcasting, Government of India. The programme, held on October 22-23, 2026 at the National Museum of Indian Cinema (NMIC) in Mumbai, introduced Indian industry professionals to the latest Korean dramas, entertainment shows and emerging content formats, offering insights into Korean content production and audience trends. The two-day event featured…