Odisha opens new market for healthier rice

Bhubaneswar, Oct 3 (UNI) Odisha has set a target to expand healthier rice cultivation to 10,000 hectares from the existing 1,200 hectares, with the State securing market commitments worth around Rs 6 crore for 1,000 tonnes of the produce. The commitments, formalised through MoUs, Letters of Intent and purchase orders at the Odisha Healthier Rice Business Summit 2026 here on Friday, involve industry buyers and farmer producer organisations (FPOs), including KisaanSay, Bijaylaxmi Agro, Jaivik Sri FPC of Koraput and Loisingha W-FPC of Balangir. The initiative is aimed at shifting Odisha's rice sector from conventional cultivation to a value-added model by…