YES Foundation Launches YES Sashakt, an Integrated Rural Livelihood Programme in Ranebennur
YES Foundation, the social development arm of YES BANK, launches its flagship initiative YES Sashakt, an integrated rural livelihood programme in Ranebennur, Karnataka with Vrutti as the program partner. The programme was launched by Dr. Venkatesh B Sannabidari, Executive Officer & Assistant Director of Agriculture & Veterinary in the presence of Dr. A H Biradar, Senior Scientist and Head of Krishi Vigyan Kendra; Shantamani G, Assistant Director of Agriculture, and senior officials from YES Foundation and partners.
YES Sashakt aims to strengthen rural livelihoods and enhance income-generating opportunities for underserved communities in Ranebennur. Over a period of four years, the programme will cover 5000 households across 15 villages and seven Gram Panchayats through a multi-pronged approach.
The initiative will promote sustainable farming practices, crop diversification, soil testing and micro-irrigation to help farmers improve productivity and reduce cultivation costs. It will also establish demonstration plots and Bio-Resource Centres, support livestock-based livelihoods and develop water conservation structures, including farm ponds. To encourage collective growth, the initiative will further strengthen 50 farmer groups across the seven Gram Panchayats, enabling collective action and better access to financial services, advisory support and markets.
Speaking on the launch of YES Sashakt, Garima Dutt, CEO, YES Foundation said, “At YES Foundation, we believe that lasting development comes from enabling communities to build stronger and more sustainable economic foundations. We are focused on supporting communities in building greater ownership of their livelihoods, accessing wider economic opportunities, and improving their long-term resilience. The launch of our YES Sashakt initiative in Ranebennur reflects our commitment to inclusive development that is rooted in local needs and has the potential to create lasting value for households and communities.”
“Thriving rural livelihoods begin with strong farm, allied and non-farm enterprises, supported by robust market linkages, access to finance and effective institutions. Through YES Sashakt, we aim to bring these elements together to help rural households diversify incomes, build climate resilience and create sustainable livelihood opportunities. This reflects Vrutti’s commitment to enabling communities to strengthen their economic security and shape their own futures,” said Raghini Badhrinarayanan, CEO, Vrutti, on the occasion of the launch.
The programme is anchored in YES Foundation’s 3Es framework of Employability, Entrepreneurship and Environmental Sustainability, reflecting the Foundation’s approach to fostering inclusive and sustainable development across rural communities.
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