PFRDA bets on mutual fund distributors, digital rails to scale up NPS

Bengaluru, Oct 24 (UNI) The Pension Fund Regulatory and Development Authority (PFRDA) is turning to mutual fund distributors and digital platforms to address a fundamental challenge confronting the National Pension System (NPS) - how to expand its reach when the low cost of the product leaves limited room for conventional distribution economics. PFRDA Chairperson S. Ramann said the scheme's reach and distribution remained its biggest challenge, prompting the regulator to develop digital channels that reduce customer acquisition costs and make it easier for distributors to bring subscribers into the pension system. Addressing an outreach programme for mutual fund distributors under…