Amazon great indian Festival opens to a historic start

Pune, Oct 14 (UNI) The Amazon Great Indian Festival 2026 is off to a historic start, recording over 440 million visits in the first two days - the highest ever in the history of Amazon.in. Customers are ordering 100% more products year-on-year, with close to 100% growth in new customers, as premiumisation takes centre stage across categories. Alongside this premiumisation wave, value commerce is emerging as a clear trend. Amazon Bazaar, Amazon's value shopping experience with over 3 crore products priced under INR 500, has recorded a 2.5X spike in orders during the opening hours of the festival (vs a…