Amazon sees 35-40 pc demand surge, pumps Rs 2,800 cr into festive infrastructure

Bengaluru, Oct 7 (UNI) Amazon India has stepped up its festive-season preparations with an additional investment of Rs 2,800 crore in infrastructure after witnessing a 35-40 per cent surge in customer demand even before the full-scale launch of its Great Indian Festival. The e-commerce major expects the 2026 edition of its flagship festive sale to be its biggest ever, with the company seeing strong early demand despite the main event opening for customers only at midnight. "We are seeing a 35 to 40 per cent spike in demand already. That is when we have not opened our sale fully. Once…