Tamannaah bets on bootstrapped jewellery venture, targets 10-city retail expansion

Bengaluru, Oct 26 (UNI) Actor-entrepreneur Tamannaah Bhatia is betting on a bootstrapped fine jewellery venture to build a 10-city retail network, leveraging a revenue-sharing partnership with Khazana at Taj to expand across India without immediately investing in standalone stores in every market, as she seeks to carve out a niche in the premium fashion fine jewellery segment with contemporary designs priced from Rs 90,000 upwards. The strategy combines in-house design and manufacturing with access to established luxury retail destinations, enabling Tamannaah Fine Jewellery to enter new markets while retaining control over product development, quality and brand positioning. The Bengaluru launch…