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Business Economy


Axis Bank launches series of initiatives to support pilgrims at Kumbh Mela

Kolkata, Feb 11 (UNI) Axis Bank has launched a series of impactful initiatives at Kumbh Mela in Prayagraj to create a seamless and secure experience for millions of devotees attending the sacred event.
Recognizing the scale and significance of one of the world’s largest religious gatherings, the Bank has integrated on-ground assistance, financial accessibility, and large-scale awareness programs to empower millions of pilgrims in both physical and digital realms.
The Bank is going beyond traditional to offer a series of service-driven initiatives to prioritize pilgrim welfare, digital security, and sustainable solutions, according to a media statement here on Tuesday.
Speaking about these initiatives, Arnika Dixit, President & Head – Branch Banking, Axis Bank, said, “It is an absolute honour for Axis Bank to serve the millions of devotees attending Kumbh Mela 2025, a gathering that embodies faith, devotion, and the collective spirit of togetherness. At Axis Bank, we believe that true service goes beyond transactions—it is about enabling experiences, fostering security, and empowering every devotee who embarks on this spiritual journey.
With these initiatives, we continue to uphold our commitment to financial inclusion, digital empowerment, and community welfare, making the Kumbh Mela 2025 experience safer, more convenient, and spiritually enriching for millions of pilgrims.”
By integrating financial accessibility with on-ground assistance, digital security, and sustainable solutions, the Bank is ensuring that devotees can focus on their spiritual journey without concerns about safety or convenience. As millions gather for this sacred occasion, Axis Bank remains steadfast in its mission to support and empower communities, reinforcing its role as a trusted partner in moments that truly matter.
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