Business EconomyPosted at: Apr 17 2025 6:16PM


AU SFB announces launch of 'Concierge Services' for premium banking programs

Hyderabad, Apr 17 (UNI ) AU Small Finance Bank (AU SFB), India’s largest small finance bank, on Thursday announced the launch of an exclusive ‘Concierge Services’ for its premium banking programs – AU ivy and AU Eternity.
These bespoke banking programs aim to provide best in class curated services that go beyond banking for the AU SFB’s affluent clients, AU SFB said in a release.
The Concierge Services offer a range of assistance, catering to diverse needs and preferences. From arranging travel plans to exotic destinations and scheduling appointments to handling everyday tasks, AU SFB services aim to provide seamless convenience and lifestyle offerings at fingertips.
It is designed to assist AU premium clients with swift and effective assistance, redefining the customer experience.
With this offering, AU SFB reinforces its commitment to delivering differentiated value and personalized service that goes beyond traditional banking.
AU ivy and AU Eternity redefine Banking with Bespoke Privileges for UHNI Clients: Global Travel & Luxury Stays; Overseas Education Support; Dining Privileges; Airport Services; Golf Benefits; Shopping & Gifting; Luxury Privileges; RSVP Events and Digital Solutions.
Uttam Tibrewal, Executive Director & Deputy CEO, AU Small Finance Bank said, “Our goal is to provide a seamless and personalised experiences that goes beyond banking to our esteemed clientele. We are confident that our customers will enjoy unparalleled access to luxury experiences and services."
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