Business EconomyPosted at: Feb 16 2026 7:25PM


AM/NS India expands value-added steel portfolio with world-class branded offerings to power appliance & industrial manufacturing

Bhubaneswar, Feb 16 (UNI) ArcelorMittal Nippon Steel India (AM/NS India) today announced the strengthening of its value-added portfolio with AM/NS Vibrance and AM/NS Optima – two world-class, premium branded steel solutions engineered to meet the increasingly design-led needs of Original Equipment Manufacturers (OEMs) across appliance and industrial manufacturing ecosystems, stated the steel manufacturer in a statement today.
With demand rising for steel that combines consistent surface quality, tight tolerances and reliable performance at scale, AM/NS India is expanding its value-added portfolio with branded offerings that reduce reliance on imports while making premium, internationally benchmarked quality available domestically. These two branded coated offerings now form part of a value added product portfolio that includes Optigal®, Magnelis®, Optigal® Prime, Optigal® Pinnacle, and others – each validated for consistency, efficiency, and durability across diverse applications.
Ranjan Dhar, Director and Vice President – Sales & Marketing, ArcelorMittal Nippon Steel India (AM/NS India), said: “The addition of AM/NS Vibrance and AM/NS Optima is a significant step in expanding our branded steel portfolio to support OEMs productivity and value creation. These two coated steel offerings strengthen our position as a preferred solution provider with innovative, high-quality steel solutions in line with our brand promise – ‘Smarter Steels, Brighter Futures’. By making world-class value-added steels available domestically, we are contributing to the ‘Make in India’ vision, while enabling our customers to build differentiated products with confidence and gain competitive advantage domestically and globally.”
AM/NS Vibrance is a premium colour-coated steel solution for appliance OEMs, combining strength, precision, and superior surface aesthetics. As appliances become increasingly visible design features in homes and commercial settings, manufacturers need materials that combine consistent colour, controlled gloss and refined finishes with durability and efficient manufacturability. AM/NS Vibrance ensures that manufactured appliances are visually appealing and built to last. It is well-suited for diverse appliance applications, including refrigerators, washing machines, microwave ovens, and water dispensers.
AM/NS Optima is one of India’s most premium True Zero-Spangle Galvanised Steel products. It offers a higher degree of surface uniformity and control than conventional Galvanised Steel, enabling manufacturers to achieve cleaner, more consistent finishes. AM/NS Optima steel bends predictably, offers finishes with visual harmony, and performs consistently across production runs. It is well-suited for multiple applications, including AC outdoor units, panels, and cleanroom installations., it added.
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