Kolkata, Apr 21 (UNI) Following the launch of its AI powered spam detection tool that flagged over 27.5 billion calls as SPAM to its customers, telecom operator Airtel on Monday announced the introduction of two significant enhancements aimed at staying ahead of spammers.



Customers will now receive SPAM alerts for calls and SMS messages in their preferred Indian languages. This new feature will be available in ten vernacular languages, with plans to add more in the future. The company’s AI-powered tool will now screen and alert customers to all SPAM calls and SMSes originating from international networks.



After the company intensified its efforts to combat domestic spam calls, scamsters and spammers resorted to exploiting foreign networks to funnel fraudulent calls into India. This alarming trend resulted in a 12% increase in overseas spam calls in the last six months. Airtel expects to nullify this growing challenge with its new feature.



Commenting on the initiative, Siddharth Sharma, Director Marketing and CEO Connected Homes, Bharti Airtel, said, “We have enhanced our solutions to better serve the linguistic diversity of India. Additionally, with the growing volume of SPAM traffic shifting to foreign networks, we have decided to expand our AI-powered tool to scan all SMS messages and phone calls originating from international numbers."

The upgraded AI-driven SPAM solution will now notify users about calls and messages from both domestic and international numbers in ten Indian languages - Bengali, Hindi, Marathi, Gujarati, Tamil, Kannada, Malayalam, Telugu, Punjabi and Urdu. SPAM alert notifications using vernacular languages are only accessible to customers using Android devices. All these features continue to be free for customers and will get auto activated for all Airtel customers without them having to raise a service request. UNI SJC SSP