Business Economy


Adobe launches 'LLM Optimizer' for businesses

New Delhi, Oct 18 (UNI) US-based tech company Adobe announced the general availability of 'Adobe LLM Optimizer' to provide more authority to businesses as consumers increasingly adopt generative AI-powered interfaces, according to an official statement.
With LLM Optimizer, businesses have a comprehensive solution for Generative Engine Optimization (GEO) and they can monitor AI-driven traffic and benchmark driven mobility.
Loni Stark, Vice President of Strategy and Product at Adobe Experience Cloud, said, "Generative engine optimization has quickly become a C-suite concern, with early movers building authority across AI surfaces and securing a competitive advantage."
"Adobe LLM Optimizer delivers immediate value by connecting onsite and offsite brand performance insights with automatic optimization actions, ensuring businesses can stand out in a rapidly changing landscape," Stark added.
LLM Optimizer is available as a standalone application and integrates natively with Adobe Experience Manager Sites, which is a leading content management system used by many businesses today.
It also supports standards such as Agent-to-Agent (A2A) and Model Context Protocol (MCP), providing seamless interoperability to workflows across third-party applications.
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