Itanagar, Feb 6 (UNI) The 10th edition of the Arunachal Film Festival, organized by the Department

of Information and Public Relations in collaboration with the Film Federation of Arunachal, was set in motion at the TNZ Cinema here on Thursday.

State's Education Minister Pasang Dorjee Sona inaugurated the three-day annual event that promotes local films alongside showcasing acclaimed national and international films. The three screens at TNZ cinemas ran to a packed house.

Speaking on the occasion, the Minister lauded the efforts of the organizers in promoting the film industry in Arunachal Pradesh.

He emphasized the power of cinema as a tool for mass communication, capable of spreading positive messages and driving societal change.

“If used properly, films can bring about a positive transformation apart from financial gains. With the growth of technology and the rise of social media and OTT platforms, there are immense opportunities for talented individuals,” he said.

Sona further stated that the energy of youth must be channelized productively, comparing them to nuclear power—capable of both positive and negative impacts depending on how they are guided.

He encouraged aspiring filmmakers to use platforms like AFF to showcase their talent and contribute to the growth of Arunachal’s film industry.

Secretary IPR Nyali Ete, in his welcome address, outlined the three-day AFF schedule.

He mentioned that this year’s festival prioritizes films from the Northeast, with a special focus on entries from Arunachal Pradesh.

Organizing secretary S Flago appreciated the government’s efforts in providing a platform for filmmakers, producers, actors, and artists. He urged participants to take full advantage of the opportunities presented by AFF.

Meanwhile, FFA president Techi U Tara acknowledged the challenges faced by filmmakers in the State. Despite facing hurdles, he praised individual filmmakers for their dedication and expressed optimism about the growing recognition of Arunachal’s cinema beyond the State.

"With collective efforts from all stakeholders, the film industry in Arunachal Pradesh will achieve new heights," he stated.

He also encouraged constructive criticism to help improve and strengthen the industry.

UNI TD BM