Business EconomyPosted at: Nov 11 2025 3:01AM


'Country of Origin' soon to be marked for packaged commodities sold online

New Delhi, Nov 10 (UNI) The government plans to make it mandatory for e-commerce platforms to provide searchable and sortable filters based on the 'Country of Origin' for packaged commodities sold online.
As per the information shared by the Ministry of Consumer Affairs, Food & Public Distribution, the Draft Legal Metrology (Packaged Commodities) (Second) Amendment Rules, 2025 has been issued.
The introduction of country-of-origin filters will also assist in efficiently monitoring compliance, verifying product information and identifying violations without requiring manual review of each listing, it said.
This will enhance consumer empowerment and transparency in online shopping, it said.
Further, it ensures a level playing field for Indian manufacturers, helping domestic products gain equal visibility alongside imported goods and encouraging consumers to choose locally made alternatives.
This amendment seeks to empower consumers to make informed purchasing decisions by allowing them to easily identify the origin of products while shopping online.
The proposed feature will enable consumers to search and sort products by their country of origin, thereby enhancing transparency and reducing the time required to locate such information across vast product listings, Consumer Affairs Ministry said.
Under the new arrangement, in the Legal Metrology (Packaged Commodities) Rules, 2011 in rule 6, in sub-rule (10) the following shall be inserted, namely, - “Provided that every e-commerce entity selling imported products shall provide a searchable and sortable filter for the country of origin, with their product listings.”
The draft amendment rules have been published on the Department’s website for public consultation, and comments from stakeholders are invited up to November 22.
The amendment directly supports the ‘Atmanirbhar Bharat’ and ‘Vocal for Local’ initiatives by making ‘Made in India’ products easily discoverable. UNI VK SAS SSP
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