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Sports


X1 Racing League inks historic agreement with FMSCI

Mumbai, Dec 4 (UNI) X1 or Xtreme1 Racing League, the world's first city-based professional
motorsport league promoted by Indian racers Aditya Patel and Armaan Ebrahim, entered into
a long-term exclusive commercial rights partnership with Federation of Motor Sports Clubs
of India (FMSCI), granting exclusive rights including sponsorship, broadcasting, advertising,
intellectual property, franchising and new league rights, amongst others exclusively for
city-based 4W racing events and/or competitions in league format.
The partnership which was signed recently is a huge boost for the league proposed to start
in a year, and ensures operational sustainability, long-term financial stability and high ROI for
the league and all its stakeholders including investors, team owners, broadcasters and
sponsors.
Leading global sports and entertainment agency Wasserman has been mandated to
strategize and establish the league structure, lead media rights sales and assist X1 Racing
with monetizing the commercial rights. Wasserman Media Group was listed as the second
most valuable sports agency in the world by Forbes in 2018, works with sports and
entertainment properties to develop and execute corporate sponsorship strategies and has
negotiated multi-billion $ worth of media rights.
X1 Racing League, which was announced earlier this year will feature 8 teams consisting
of 4 drivers, including 1 international male and 1 international female driver, with a mix of
venues, both racetracks and street circuits.
The league will also launch several ancillary properties under the X1 brand including
esports simulators, remote-controlled races and alternative racing events, which will run
for 6 months in a year.
This deal enables X1 Racing League, which has already garnered significant traction
due to its core USP of gender neutrality and unique racing formats, to invest in long-term
R&D and infrastructure, and promote and develop motorsports by creating a
commercially-viable sports media property and platform to nurture emerging young talent
in India.
Rajan Syal – General Secretary, FMSCI said, “This is another important milestone in
motorsports, not just in India, but globally. We wish X1 Racing all the success. We are
bullish about what the young entrepreneurs of X1 have in-store, and their intent to
provide equal opportunities and empower women in racing shows the maturity of their
vision, which the FMSCI is happy to endorse.”
Tag Garson – Senior Vice President, Properties at Wasserman Media Group said,
"Wasserman and X1 are a great match and we look forward to working together, along
with the FMSCI. We are confident that our experience in media rights sales and
monetizing commercial rights will aid X1 in its long-term strategies for the business of
motorsports, and we are excited to see what sort of value this journey brings to all
stakeholders."
Aditya Patel, Founder, X1 Racing said, “The dynamism of FMSCI and its member
clubs have enabled the growth of motorsports in India over several decades, and we
are very proud today having signed this landmark agreement. We thank the FMSCI
for their support of the league and backing our vision."
Armaan Ebrahim, Founder, X1 Racing said, "We had extensively scouted for the
right partner to manage the commercial rights, both from India and overseas, and felt
that Wasserman would be the best suited to help us become a household name in
motorsports. We are excited to start the league in 2019 and make India a global
motorsports destination and create a platform for the future superstars in motorsports.”
Aditya further added, “For both of us, motorsports is a very important part of our
lives. We cannot wait for the Indian audiences to experience motorsports like never
before.”
Races of the league will take place on Saturdays and Sundays on four consecutive
weekends in October-November 2019. Each race will be of 45 minutes duration and
there will be three races per day, with innovative race formats, and a total of 24 races
over 4 race weekends.
Noida’s Buddh International and the MMRT in Chennai are the obvious candidates
for the track venues and the street races will be held in Hyderabad, Bangalore,
Chandigarh, and Mumbai, like the layout of the Monaco and Singapore F1 races.
The League aims to bring racing to the people through city races and promote
responsible driving and road safety, along with a huge drive on women empowerment
by making it compulsory for one-woman driver in each team. The league has already
submitted the circuit layouts to the international governing body for approvals,
indicating its intent to ensure compliance to safety procedures and regulations.
Besides the four weeks of the main league, the X1 Racing League will run a
year-long domestic season of over 20 races with the Indian drivers and the "patron's
seat", scoring points for the team throughout the year. Patron's seat equips team
owners to race for their team or appoint someone to race on their behalf.
UNI XC-BM
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