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Tata Tea Chakra Gold Presents ‘Mana Kondapalli Bommalu UTSAV’ In Hyderabad

Hyderabad, Sep 23 (UNI) Tata Tea Chakra Gold, the second largest tea brand in South India and eighth largest across India, in terms of market share, celebrated Navaratri with ‘Mana Kondapalli Bommalu Utsav’ initiative in Hyderabad, on Friday.
It celebrates the cultural prowess and spirit of Andhra Pradesh & Telangana.
This initiative is part of the brand’s Mana Kondapalli Bommalu campaign and is a tribute to Kondapalli artform which is one of the most loved symbols of pride in the region with a 400-year-old rich heritage and unique craftsmanship which brings alive tales of rural life, folklore and animals.
The pride of our Telugu speaking states, these bright hued wooden Bommalus are hand- crafted by our artisans to bring alive scenes of everyday life.
This glorious art form is on the wane as our artisans struggle to sustain their lives owing to financial pressure and prevalence of plastic based dolls.
As a part of the campaign, Tata Tea Chakra Gold is collaborating with Lepakshi, a unit of Andhra Pradesh Handicrafts Development Corporation Ltd. which is an agency of Government of Andhra Pradesh to encourage consumers to purchase Kondapalli Toys online on the Lepakshi Ecom site via campaign QR codes.
For every purchase of Kondapalli Bommalu you make, Tata Tea Chakra Gold will contribute Rs. 100* to support the art form and the artisans. The initiative is part of the brand’s continuous efforts to celebrate regional culture and pride and strike a chord with its consumers across states.
In addition to this, the brand is also launching special Navratri festive packs featuring Kondapalli art.
The 3-day event, starting from today in Inorbit Mall, Hyderabad engaged consumers through an exhibited miniature art of some of the pride elements of AP and Telangana designed in Kondapalli art style – Charminar, Golkonda fort, Gandikota, Dolphin Nose.
It also displayed a unique range of Kondapalli toys ahead of Dussehra. Artisans doing a live demo to visitors highlighting the uniqueness of art was the most appealing part of the event.
Commenting on the initiative, Puneet Das, President - Packaged Beverages (India and South Asia), Tata Consumer Products said, our persistent effort to revive the ancient art form enthused us to collaborate with Lepakshi, celebrating and empowering the Kondapalli artisan community.
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