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Sports


Tata Mumbai Marathon 2020 shatters multiple charity records

Mumbai, Jan 14 (UNI) Tata Mumbai Marathon (TMM) brings people together in more ways
than one and when it comes to philanthropy, there is no event like it.
TMM 2020 has raised over Rs 33 crores and counting, for 291 NGOs, making it the
biggest philanthropic sporting platform in Asia. This year, TMM has over 14,000 running to
support a cause. The previous year’s charity collections record of INR 40.7 crores is now
within touching distance.
With a tagline of ‘Be Better’, the Tata Mumbai Marathon not only brings the best running
event, to the citizens but also brings out the best in them. More than 2000 runners have
campaigned and raised over Rs. 12 crores at TMM 2020. These funds will help educate
children, improve healthcare, provide livelihood opportunities, and safeguard the environment
in communities across the country. Another evidence of the significance of the Tata Mumbai Marathon as a philanthropy platform, is the record participation of 204 corporates, fielding 321
teams and 8,391 runners.
United Way Mumbai (UWM), the Philanthropy Partner to the event, enables NGOs to raise
funds for their projects through the event. UWM maintains a cause neutral, level-playing field
for all participating NGOs and provides a functional platform to several corporates and
individual fundraisers to support these NGOs.
From a cumulative total of Rs 1.4 crores through just 12 NGOs in the inaugural edition of the event, philanthropy at the event has made great strides. Promoted by Procam International, the
Tata Mumbai marathon has embedded philanthropy as a founding pillar of the event. Over the
years, the fundraising platform has earned the distinction of being the single largest philanthropic sporting event in Asia.
In this journey, there have been some extraordinary individuals who have raised phenomenal amounts; in 2017, Mihir Doshi was the first person to break the Rs. one crore barrier, and in 2018, Sankara Raman broke his own record to become the highest fundraiser.
In the 2019 edition, six individuals including Sankara Raman, broke the Rs. one crore mark
and V S Parthasarathy became the highest fundraiser in the history of the event. This year
V S Parthasarathy has already raised over Rs. 1.4 crores, crossing his last year’s tally and
becoming the highest fundraiser at the event.
Jayanti Shukla, CEO, United Way Mumbai said, “As someone who has the opportunity to
witness how fundraisers run their campaigns, what truly amazes me is the power of the event
to bring so many people onto a common ground. While each campaign always has a distinct approach, success only emanates when they unite people, in support of their campaign.”
She added, “At United Way Mumbai we believe that in order to successfully overcome the challenges that we need to address in our communities, stakeholders need to come together
and combine their strengths to affect real and lasting change. The Tata Mumbai Marathon is
an excellent example of the work we do and the impact that we make in the development
sector.”
On this occasion, Vivek Singh, Joint MD, Procam International said, “One of the most
important aspects of the Tata Mumbai Marathon has been the immense positive response
from all sections of society to the event's unique charity platform. The amount raised and
the fundraisers have created new records every year, and the 2020 edition is no exception.
We are extremely proud of our incredible journey with our philanthropy partners, United
Way Mumbai, who have enabled the event to contribute in multiple ways to help society
#BeBetter. We would like to express our heartfelt thanks to every individual who has worked
towards this betterment and celebrate their commitment!”
UNI BM
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