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Business Economy


Sqrrl to support 7 other indian languages

Vijayawada, May 4 (UNI) Sqrr​​l, an app based savings & investment platform, the world’s first mobile app platform operating in Telugu now also supports 7 other Indian languages with an aim to simplify and put quality financial services within everyone’s reach.
The app is live in English and 7 other Indian languages, viz. Hindi, Tamil, Bengali, Marathi, Kannada, Gujrati and Malayalam.
Mr. Samant Sikka, Founder and CEO, Sqrrl Fintech said that the app based investment platform has started on a dire questo to bring about financial inclusion in India.
Sqrrl’s team had to contextualise the translation in all the languages keeping in mind the ease of understanding for the end user, as a literal translation would not have solved the problem. Besides, expanding the scope of financial services to migrants and underserved segment in Metro and Tier-1 cities, Sqrrl aims to make the biggest impact in Tier-2 and Tier-3 cities and districts as well, where language is one of the most prominent barriers to financial independence.
He said that according to a KPMG report, titled ‘Indian Languages - Defining India’s Internet,’ only 57 per cent of India’s digital payment user-base are active for English users, this also points to the limitations in the bank-led model of financial inclusion both in terms of access and its ability to serve the common man.

Mr Sikka said “Because of language barrier, a large section of our society prefers to stay away from investment options like mutual funds. We don’t just need financial literacy in native language; availability of financial product in native language is also a prime need of the hour,” he added.
UNI DP CS 1748
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