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Business Economy


Showcase BSIV range product range of Eicher through Pro AdvantEDGE in Bengal

Kolkata, May 16 (UNI) Eicher Trucks and Buses, part of VE Commercial Vehicles exhibited
its complete range of heavy duty trucks at an exclusive display, Eicher Pro AdvantEDGE.
The experiential meet, organised at Kolkata gave customers a peek into Eicher’s superior technology via a walk through and interactive demonstrations, a Eicher statement here on
Wednesday said.
Eicher showcased its new M Booster+ Technology that enhances fuel saving and hence profitability for the owners. M Booster+ is an advanced Drivability Software which optimizes
the acceleration through Multimode system to match the desired operating condition and
thus gives best in class fuel efficiency.
At a specially designed vehicle display and experiential zone, customers were explained
about Eicher’s products, futuristic technology practices and Lifetime Support Solutions.
With over 284 authorized service centers and a wide range of network across cities and
national highways, Eicher ensures convenient service solutions anywhere and anytime.
Service levels for en-route support further gets augmented through 225+ GPS enabled
and networked “Eicher Service vans” that provide round the clock assistance to customer’s
vehicles for en-route service requirements.
Siddharth Kirtane, Vice President – Marketing, HD Trucks, VE Commercial Vehicles
commented, “West Bengal has always been a very important market for Heavy Duty
Trucks owing to the immense opportunity in construction and infrastructure push by
the Govt. We have recorded a remarkable surge in sales of over 50 per centin West
Bengal as against 14 per cent of industry growth in this sector.
He further added, “The VECV Pro AdvantEDGE activity is intended to engage with
prospective customers, brief them about our products address their requirements and
boost brand awareness in targeted geographies. Our products have major advantage
in segments like Cement, Mining, White Goods, Parcel and E Commerce with features
such as Eicher LIVE Advanced Telematics, M Booster+ technology for multi-mode
torque as per load and Fuel Coaching that guides drivers to save diesel while driving
effectively."
:Our Pro series of products are running successfully in all these different segments
delivering value through the life cycle of the vehicle.With our innovative customer
centric aftermarket initiatives coupled with futuristic technology based vehicles, we are
striving towards making lives of owners and drivers more comfortable and looking at a
larger market share in the heavy duty segment,” Mr Kirtane added.
UNI BM
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