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Sports


Nita Ambani makes a strong case of Indian Sports growing ecosystem

Nita Ambani makes a strong case of Indian Sports growing ecosystem

London, Oct 9 (UNI) Nita Ambani, member of the International OlympicCommittee (IOC)

and Founder Chairperson, Reliance Foundation called upon the global leaders in sports

to see India as a land of limitless opportunities and invited them to be part of the journey

of the world’s youngest nation’s fast-growing sports ecosystem.

Delivering a key note speech ‘Inspiring A Billion Dreams : The India Opportunity’, at the

Leaders Week 2019 London - the most prestigious global sports leaders conclave -

Ms Ambani presented a glimpse into how young India has taken massive strides in the

world of sports and is poised to become a sporting powerhouse with over 600 million of

its billion plus population under the age of 25coupled with a fast growing economy.

Ms Ambani said, “There is no reason why a nation of 1.3 billion people cannot be

amongst leading medal-winners on the international stage. It is my hope and dream to

see India host some of the most iconic sporting championships in the world like the

Olympics and the FIFA World Cup.I invite everyone to join us and be a part of the great

Indian dream – the India opportunity.”

Presenting a compelling case on Indian sports, she observed, “New India is a land of

limitless opportunities and it today presents the most exciting time for sports in India.

There has never been an environment more conducive, more encouraging, more

enabling for sports, than what we have in India today.”

Ms. Ambani praised the current Indian government for promoting a healthy sports

culture in the country. “We are fortunate that our Prime Minister Narendra Modi has a

great vision to transform India into a global sporting powerhouse. In addition to

promoting Yoga globally, Prime Minister Modi has recently launched two major initiatives

to promote sport. The Khelo India programme and the ambitious Fit India movement.”

“India is truly emerging as the newest and youngest sporting power in the world. The

picture of fast changing sporting landscape offers you a unique India combined with the

power of Democracy, Diversity, Development, and Demography. We are proud of being a

free, open, liberal and democratic society and the new India is a land that invites all of

you with open arms,” she said while addressing a gathering of over 300 industry leaders representing global brands.

The economic power of sport in the country is validated by the spectacular growth of

the IPL media rights. For the first ten years, the media rights for the cricket league went

for 950 million dollars. Starting IPL 2018, it witnessed a staggering growth of 500 percent

for five years.

Terming India as a nation of sports lovers, Ms Ambani highlighted the fact that despite

India not making it to the 2019 Cricket World Cup final, over 180 million Indian viewers

tuned in to TV sets to watch England Vs New Zealand final, while only 15 million watched

it in UK.

“Now imagine if India were playing in the final,” said Ms Ambani light-heartedly pointing

to the fact how cricket is an obsession back home.

The consumer market for other global sports events like the Olympics, FIFA World Cup,

Premier League have grown exponentially over the past few years in India. In 2018, 800

million Indians consumed sports on TV alone.

Popularity of IPL has led to the emergence of many more professional leagues in India

like football, hockey, badminton, volleyball, basketball, wrestling and kabaddi.

Ms Ambani, owner of Mumbai Indians cricket team, said her first tryst with sports was

through cricket, “I was 44, when most sportspersons retire, I entered the arena through

Mumbai Indians. It changed my life, my perspective, and my worldview. From having no

knowledge of cricket in 2009, to learning the nitty-gritties of the game, today after ten

years , I can proudly say that we have builtMumbai Indiansinto the most valued team in

the IPL with four IPL and two Champions League titles.”

“As a teacher and a mother, I knew children in our school would wake up in the middle

of the night to watch the Premier League. That is when I realized that the younger

generation had a huge interest in football. I saw that there was a big opportunity in India

for this beautiful game,” she said.

In just five years, ISL has emerged as the third most watched league in India. ISL

viewership for 2018-19 on TV alone was 168 million, and digital viewership was over

12 million.

The ISL has also provided a platform for thousands ofyoungsters to see football as a

viable career option, something that Mrs Ambani feels ‘unthinkable’ ten years ago in an

Indian household. She cited an example of Sandesh Jhingan, now an established player

for his ISL club and the Indian national team.

“When Jhingan started out in ISL, he was bought for just 3000 dollars. Today, he draws

a salary of a hundred and eighty thousand dollars - 60 times over his starting salary.”

The ISL has not only changed the footballing ecosystem in the country at the

professional level but at the grassroots level too, reaching out to over 1.5 million children.

As the founder-chairperson of the Reliance Foundation, Ms Ambani spearheads the

Education and Sports for All (ESA) initiative, helping enhance the lives of children all over

the country and pushing the underprivileged and differently-abled through their various programmes.

She said, “Our RF Youth Sports programme for schools and colleges has reached out

to 9 million children. The Reliance Foundation Jr NBA programme has impacted 11 million

children. Overall, across all sports, Reliance Foundation has touched the lives of over

21.5 million children across the country.”

Summing up, Ms Ambani spoke of her three objectives she hope to achieve – to make

sure no child is deprived of sport and hoped the ‘Right to Sport’ could be declared as a

fundamental right; to see India emerge as a global sports powerhouse; and sports acting

as a medium of peace, amity and understanding in the world as she paid tribute to the

150th birth anniversary of Mahatma Gandhi.

UNI BM

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