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Business Economy

Mrida launches gifting products ahead of festival season

Mrida launches gifting products ahead of festival season

New Delhi, Oct 9 (UNI) Mrida, a social business venture, focused on sustainable rural development at the base of the pyramid, has launched an Impact Gifting range ahead of the festival season.

This is targeted at those corporates, organizations and individuals who wish to make a difference in the lives of the under privileged people as they go about exchanging gifts during the holidays.

Mrida’s Impact Gifting range focuses on 'Celebrating together' and is a unique offering which combines the pleasure of gifting with the joy of making a difference.

'We believe that the art of gift giving is a dialogue - between the gift giver and the recipient. By choosing to gift Earthspired, Mrida’s health and wellness brand, you're not just choosing a premium hamper, tailored for health - but also expressing a commitment to spreading happiness, good cheer and well-being across rural India. Our hampers ensure the gift of good health, while being socially relevant and environmentally friendly,' said Mrida Group Co-Founder and Managing Director Arun Nagpal.

The produce for Earthspired Impact Gifting range is sourced from the farmers of Uttarkashi at better than market value, and then the products are processed and packaged by a women's group - ensuring value addition, skilling and sustainable livelihoods every step of the way.

The range is packed with health and wellness and the power of millets.

In addition, the Earthspired impact gifting range also offers handicrafts, made by MPowered rural artisans such as kulhads, candles, terracotta figurines, potlis and bags

The gifting range contains of gluten free products, vegan products and high protein products and includes a variety of special unrefined products as well. Also available are traditional offerings like Panjiri.

Customised gift hampers can be specially created that include all or any of the Earthspired range of glutenfree cookies, snacks and millet and amaranth based flours.


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