Mumbai, Jan 19 (UNI) The medium of films is a silent power that can
quietly influence the peoples’ thought process and contribute to
bringing out major social changes and boost development in the
country, Prime Minister Narendra Modi said on Saturday.
Speaking after inaugurating the country’s first-ever National Museum
of Indian Cinema (NMIC) here, he said without the viewers even
realising it, the films change their thinking process, as films and
society are "reflections" of each other.

"Films are identified with social changes. They have the knack to
catch the future developments. Films help integrate our people who
speak hundreds of different languages and thousands of dialects, the
vastly diverse cultures, boost tourism in a big way and help
generate employment opportunities, thus contributing immensely to
the nation-building process," Mr Modi said.
"Moreover, the Indian films represent the country around the world,
show a ‘mirror’ to the people outside, help improve our image
globally, with our films, music, songs, stars creating a long-
lasting impact in many countries," he pointed.
Films also create hopes and aspirations among the people all over
the country, he said and stated that now, youngsters hailing from
smaller towns or tier II- III cities are emerging in a big way and
creating waves in the film industry.
"Our strength is now coming out of such small places. This is a sign
of changing times and society, problems are being portrayed along
with solutions, obstacles are being removed, millions of problems
have billion solutions. We are not overawed by problems, but work to
resolve them. That’s the determination of New India," Mr Modi
stressed.

He also said that films with social messages like toilets can catch
the popular imagination and many film-makers are already making a
conscious effort in this direction, plus science and development,
integrating films and theatre and other aspects of modern times.
Along with the films, the Prime Minister lauded contribution of
television serials in projecting Indian way of life.
"Besides films, even Indian television serials like 'Saas Bhi Kabhi
Bahu Thi' and 'Ramayan', among many others, are becoming very
popular abroad where people have a desire for a glimpse of common
Indian’s life," he noted.
The Prime Minister assured the government’s full support to
strengthen the film industry, set up a university for films and
entertainment, tweaking laws to tackle the challenges encountered by
film-makers including piracy, and the future of digital and social
media vis-à-vis films.

Earlier, he inaugurated the NMIC in the presence of a galaxy of past
and present Bollywood personalities like Manoj Kumar, Aamir Khan, A
R Rahman, Asha Bhosle, Pandit Shivkumar Sharma, Randhir Kapoor,
Karan Johar, Madhur Bhandarkar, Kiran Shantaram, Boney Kapoor, David
Dhawan, Rohit Shetty, Waheeda Rehman, Jeetendra Kapoor, Asha Parekh,
Pankaj Kapoor, Rakesh Mehra, Parineeta Chopra, Divya Dutta and many
others in attendance.
Maharashtra Governor C V Rao, Chief Minister Devendra Fadnavis,
Union Ministers Rajyavardhan Singh Rathore, Ramdas Athawale, Shyam
Benegal, Prasoon Joshi and other dignitaries were also present on
the occasion.
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