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Business EconomyPosted at: Jun 11 2024 7:55PM


Jaypore opens 3rd store in Hyderabad

Hyderabad, June 11 (UNI) Jaypore, India’s leading artisanal lifestyle brand from Aditya Birla Fashion and Retail Limited (ABFRL), on Tuesday announced the opening of its third store in Hyderabad,
With the opening of the third store here, Jaypore now has 26 stores nationwide and a strong digital footprint.
Located in the popular GVK Mall situated in Banjara hills, the new store offers customers an immersive journey through India’s unique artisan legacy, the company said in a release here.
The store façade is a tribute to the vibrant Phulkari art from Punjab, inviting visitors to explore the diverse crafts within.
By working closely with artisans from over 30+ craft clusters across India, Jaypore ensures that traditional techniques and patterns are not only preserved but also adapted to meet contemporary tastes.
Sooraj Bhat, CEO, Ethnic Business, ABFRL, said “The opening of our new store in Hyderabad marks a significant milestone for Jaypore and ABFRL.The new store offers a wide range of products, from women’s and men’s apparel to exquisite home décor, jewellery, and accessories showcasing Indian slow crafts.
Visitors can experience India’s legacy crafts such as Kalamkari, Ajrakh, Chanderi, and Benarasi in the apparel collections. The home décor section features exquisite ceramics, brass Prabhavalis, Kansa serveware, and block-printed soft linens. The jewellery section dazzles with tribal silver, Kundan, and temple inspired pieces by centuries-old traditions and exuding timeless elegance, he added.
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