New Delhi, July 11 (UNI) Bollywood star Jacqueline Fernandez along with Mojostar recently unveiled the 'Just F' collection exclusively on Amazon Fashion for the eagerly awaited Prime Day.
'Just F' will be available on Amazon Fashion for pre-booking on July 16 on the occasion of Prime Day with an official launch on July 17.
Prime Day is an exclusive 36-hour celebration that provides Prime members on Amazon.in access to exclusive launches, blockbuster deals starting from July 16 noon to 17 midnight.
Comprising innovative, trendy, and stylish active-wear outfits for the modern Indian woman, the 'Just F' collection offers over 100 styles on Amazon Fashion curated and handpicked by Jacqueline that includes sports bras, tops, shorts and skirts, tights and tracks, dresses, sweatshirts and jackets.
The brand aims to democratize modern active-wear for women without compromising on quality, and has priced all its products between Rs 1,299 and Rs 3,499.
'Just F' is a women-focused active wear brand, designed and created with the modern Indian woman in mind. It puts women and what they want at the core and looks at fitness and active-wear from their perspective, rather than the lens of the men’s domain.
A key differentiator is 'Just F's approach to construction, sizing, and styling.
All 'Just F' products are specifically designed for the Indian female body type and are imbued with crossover styling to bring fun back into the mix, even as it helps women fashionably achieve their fitness goals.
Speaking on the product launch, Jacqueline Fernandez, Co-creator and Co-owner 'Just F', said, 'I am super excited to bring Just F to the doorsteps of women from all across the country with Amazon Fashion! The timing couldn’t have been better as everyone is looking forward to the second edition of Prime Day. The core idea behind Just F is to highlight that fitness can be fun, fashionable, and unabashedly feminine.'
Sharing her thoughts on the exclusive Amazon Fashion partnership, Jacqueline said, 'Women professionals, especially those hailing from urban areas, are extremely comfortable with shopping online. Given that e-commerce is the primary launch medium for the brand, partnering with Amazon Fashion will make Just F products more conveniently accessible and available.'
Commenting on the launch, Arun Sirdeshmukh, Head, Amazon Fashion said, 'Post receiving an overwhelming response on our handpicked selection of fashion brands during Prime Day last year, we are committed to bring together an even more exciting line-up this year. We are delighted to launch the much awaited 'Just F' by Jacqueline exclusively on Amazon Fashion for our Prime members across the country. The new customers shopping on Amazon Fashion are definitely in for an extravaganza with Jacqueline’s signature brand coming to their doorsteps with free Prime enabled next day delivery.'
Jiggy George, Managing Director and Founding Partner, Mojostar, added, “Active-wear in India is still largely serving the needs of male consumers, both via product offering and communication. Just F fills this gap by presenting a stylish, fun, yet functional proposition that places women first. The products have been designed keeping in mind the specific needs of our target audience – their body type, fitness goals, and active lifestyles. Our exclusive partnership with Amazon, with its pan-India presence and robust logistics network, will only serve to amplify 'Just F's reach.”
The range of stylish active-wear outfits launched under 'Just F' includes the club-inspired Opulence, monochromatic Blanc-Noir, colourplay and sports-inspired Tetris, bold typography-based Typefaced, floral-infused Ease, core collective Essentials and fashion sports bra GirlBoss.
Entry-point products are basics with a twist, while fashion products feature a playful mix of colors, prints and silhouettes, bringing together the perfect combination of style and functionality.
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