Sunday, Feb 24 2019 | Time 07:20 Hrs(IST)
image
  • Boeing 767 cargo jet with three on board crashes near Houston airport: FAA
  • Group of radicals sets Venezuelan National Guard’s vehicle on fire at border with Brazil
  • 21 killed in north China mine accident
  • People gather at New York's Wall Street to protest US 'imperialist' polices on Venezuela
  • Bolton threatens Venezuela with more sanctions unless military allows in Humanitarian Aid
  • Lebanese hold protest in favor of civil marriage
  • AIIMS and UCL venture into new education and research partnership
  • Iraq receives 180 IS militants captured by SDF
  • NCP Supremo accuses Modi govt of instigating caste based hatred
  • Article 35A: Steps being taken are part of comprehensive strategy to root out terrorism: Jitendra
Entertainment


Jacqueline unveils 'Just F' active wear brand on Amazon Fashion for Prime Day

Jacqueline unveils 'Just F' active wear brand on Amazon Fashion for Prime Day

New Delhi, July 11 (UNI) Bollywood star Jacqueline Fernandez along with Mojostar recently unveiled the 'Just F' collection exclusively on Amazon Fashion for the eagerly awaited Prime Day.

'Just F' will be available on Amazon Fashion for pre-booking on July 16 on the occasion of Prime Day with an official launch on July 17.



Prime Day is an exclusive 36-hour celebration that provides Prime members on Amazon.in access to exclusive launches, blockbuster deals starting from July 16 noon to 17 midnight.



Comprising innovative, trendy, and stylish active-wear outfits for the modern Indian woman, the 'Just F' collection offers over 100 styles on Amazon Fashion curated and handpicked by Jacqueline that includes sports bras, tops, shorts and skirts, tights and tracks, dresses, sweatshirts and jackets.

The brand aims to democratize modern active-wear for women without compromising on quality, and has priced all its products between Rs 1,299 and Rs 3,499.



'Just F' is a women-focused active wear brand, designed and created with the modern Indian woman in mind. It puts women and what they want at the core and looks at fitness and active-wear from their perspective, rather than the lens of the men’s domain.

A key differentiator is 'Just F's approach to construction, sizing, and styling.

All 'Just F' products are specifically designed for the Indian female body type and are imbued with crossover styling to bring fun back into the mix, even as it helps women fashionably achieve their fitness goals.



Speaking on the product launch, Jacqueline Fernandez, Co-creator and Co-owner 'Just F', said, 'I am super excited to bring Just F to the doorsteps of women from all across the country with Amazon Fashion! The timing couldn’t have been better as everyone is looking forward to the second edition of Prime Day. The core idea behind Just F is to highlight that fitness can be fun, fashionable, and unabashedly feminine.'

Sharing her thoughts on the exclusive Amazon Fashion partnership, Jacqueline said, 'Women professionals, especially those hailing from urban areas, are extremely comfortable with shopping online. Given that e-commerce is the primary launch medium for the brand, partnering with Amazon Fashion will make Just F products more conveniently accessible and available.'

Commenting on the launch, Arun Sirdeshmukh, Head, Amazon Fashion said, 'Post receiving an overwhelming response on our handpicked selection of fashion brands during Prime Day last year, we are committed to bring together an even more exciting line-up this year. We are delighted to launch the much awaited 'Just F' by Jacqueline exclusively on Amazon Fashion for our Prime members across the country. The new customers shopping on Amazon Fashion are definitely in for an extravaganza with Jacqueline’s signature brand coming to their doorsteps with free Prime enabled next day delivery.'

Jiggy George, Managing Director and Founding Partner, Mojostar, added, “Active-wear in India is still largely serving the needs of male consumers, both via product offering and communication. Just F fills this gap by presenting a stylish, fun, yet functional proposition that places women first. The products have been designed keeping in mind the specific needs of our target audience – their body type, fitness goals, and active lifestyles. Our exclusive partnership with Amazon, with its pan-India presence and robust logistics network, will only serve to amplify 'Just F's reach.”

The range of stylish active-wear outfits launched under 'Just F' includes the club-inspired Opulence, monochromatic Blanc-Noir, colourplay and sports-inspired Tetris, bold typography-based Typefaced, floral-infused Ease, core collective Essentials and fashion sports bra GirlBoss.

Entry-point products are basics with a twist, while fashion products feature a playful mix of colors, prints and silhouettes, bringing together the perfect combination of style and functionality.

UNI PY SY 1647

More News
First song from 'Badla', 'Kyun Rabba' crosses 10 mn views

First song from 'Badla', 'Kyun Rabba' crosses 10 mn views

22 Feb 2019 | 6:18 PM

New Delhi, Feb 22 (UNI) The first song from the upcoming crime-thriller drama 'Badla' titled 'Kyun Rabba' has been striking a chord with the audience, the testimony of the same is the 10 million mark which the song crossed in just two days.

see more..
'Gully Boy' crosses Rs 100 cr in it's first week

'Gully Boy' crosses Rs 100 cr in it's first week

22 Feb 2019 | 6:09 PM

New Delhi, Feb 22 (UNI) Zoya Akhtar's directorial 'Gully Boy' mints Rs 5.

see more..
Makers of 'Sonchiriya' release new song 'The Daaku Anthem'

Makers of 'Sonchiriya' release new song 'The Daaku Anthem'

21 Feb 2019 | 7:37 PM

New Delhi, Feb 21 (UNI) The rebels of 'Sonchiriya' on Thursday released a new song 'The Daaku Anthem'.

see more..
Amazon Prime original series announces 'Mirzapur' season 2

Amazon Prime original series announces 'Mirzapur' season 2

21 Feb 2019 | 5:00 PM

New Delhi, Feb 21 (UNI) Within two months of premiering the first season of Prime Original series 'Mirzapur', Amazon Prime Video announced that it has greenlit the second season of the show that has been loved by audiences and critics alike.

see more..
Bhushan Kumar, Gippy Grewal's next 'Daaka' goes on floors

Bhushan Kumar, Gippy Grewal's next 'Daaka' goes on floors

21 Feb 2019 | 4:00 PM

New Delhi, Feb 21 (UNI) Following their announcement to produce Punjabi films together, Bhushan Kumar’s T-Series and Punjabi singer-actor Gippy Grewal’s Humble Motion Pictures first joint production ‘Daaka’ goes on floors on Thursday.

see more..
image