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GOAT Brand Labs acquires apparel brand ‘Imara’

GOAT Brand Labs acquires apparel brand ‘Imara’

New Delhi, Jan 25 (UNI) Strengthening its purse of ethnic lifestyle brands in 2023, GOAT Brand Labs has recently announced the acquisition of Imara - a popular celebrity-endorsed women’s ethnic apparel brand.

Well received by the targeted premium women customers, Imara has expanded its presence in over 70 offline stores, Shoppers Stop who are also a strategic partner of GOAT Brand Labs and online channels like Myntra.

GOAT Brand Labs acquired women’s ethnic wear brand trueBrowns and India’s first celebrity-styled premium women's apparel brand ‘The Label Life’ in 2022, which have registered a 10x growth individually in just one year.

Rishi Vasudev, CEO & Co-founder, G.O.A.T Brand Labs, said, “We heartily thank Anjana Reddy for trusting G.O.A.T to help scale Imara in reaching newer heights. Having deeply rooted itself in the Indian premium apparel segment with a mixed presence in both online and offline channels – especially G.O.A.T’s strategic partner Shoppers Stop, Imara has great potential to be promoted further within the country and globally. We at G.O.A.T are strategizing concrete opportunities to make Imara available globally.”

UNI PY RKM

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