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Business Economy


Global electrical and digital building infrastructure company launches its showroom in Lucknow

Global electrical and digital building infrastructure company launches its showroom in Lucknow

Lucknow, Jun 20(UNI) Legrand India, a global leader in electrical and digital building infrastructure inaugurated their state of the art experience centre Innoval in Uttar Pradesh capital on Wednesday.



Innoval will host its India group company products – Legrand, Numeric & Valrack. Globally Innoval is present in multiple locations - France, Greece, Chile, Brazil, Colombia, Dubai, and made its first-time entry in the Asia Pacific region with its launch in Mumbai and then in Ahmedabad and now in Uttar Pradesh.



Mr Jean Charles Thuard, CEO and Managing Director, Legrand India said here that the breadth of Legrand offer has diversified over the last 20 years in India. It has developed product solution for various industries and its user (investors, system integrator, architects, panel builder, end customer etc.)



"To speak to these new aged customers and to consolidate its credibility with regards to the new offers and expertise, Legrand has updated its approach,” he said.



He added, “We are planning to launch multiple experience centres across India and we took first step with a successful launch in Mumbai last year followed by Ahmedabad. Today with our launch in Lucknow we plan to reach out to our customers and business partners in entire UP. Customers are evolving and becoming more involved towards the product they are buying. This is a great way to establish dialogues with these new-age modern customers and to showcase new offers.

Innoval allows Legrand to be more than just a supplier, rather to act as a genuine partner, creating close ties with the electrical and digital trade as a whole.”



Mr Sameer Saxena, Director- Marketing, Legrand India said, “Legrand has a vast offering of electrical and digital infrastructure products across several business verticals, many of which highly technical to understand. The idea behind Innoval was to break this down for the customer, by curating the products within a framework of an experiential and interactive narrative that is simpler to comprehend. It was first time in India that any B2B brand is taking step towards B2B experience zone for their customer (in highly technical segment). The same

could have been possible due to innovative and creative thought process of worlds and countries leading electrical giant – Legrand.”



Innoval is Legrand’s global brand of product showcases. Keeping in mind the vastly different profiles of visitors, the products are arranged as per the business verticals, namely - Home Automation, User Interface, Energy Distribution, Structured Cabling, UPS and Cable Management.



Legrand is world’s leading electrical and digital building solution provider company with global

turnover of 4.4 billion Euros. Company enjoys leadership in premium Wiring devices as well as

MCB in Indian market. Legrand’s products are widely used in residential, commercial, industrial

and hospitality industry.

UNI MB SW 1833

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