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States » EastPosted at: Apr 12 2023 7:40PM


Flipkart Foundation unites with AIACA to foster an environmentally- sustainable ecosystem

Kolkata, April 12 (UNI) The Flipkart Foundation under the Flipkart Group has partnered with All India Artisans and Craftworkers Welfare Association (AIACA) to launch a project called Greening the Way towards Success - Creating Sustainable Enterprises.
The objective is to establish a sustainable and replicable model that can foster the development and promotion of textile and handicraft based green enterprises in India.
To kick-start this initiative, an entrepreneurial programme will be implemented in the Birbhum district of West Bengal. This programme is designed to empower two textile and handicraft -based enterprises to adopt eco-friendly practices and compete in the rapidly emerging conscious markets. Additionally, it aims at ensuring the social well-being of the craftspersons working with these enterprises, with a focus on empowering women artisans from marginalised communities.
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