Hyderabad, Jan 17 (UNI) CCL Products Limited (Continental Coffee), one of the World’s Largest Private Label Instant Coffee Manufacturer, on Friday announced the launch of 2 in 1 premix coffee with no added sugar under brand name "THIS".
With an idea to simplify coffee, Continental Coffee launched THIS where we have just add hot water for a cup of coffee. Not only it simplifies the coffee preparation process but it also provides the consumer with a benefit of no added sugar experience, the company said in a statement here.
It will be available in 16g sachet for Rs 10 and 10 sachets in one Box. It will be available across leading e-commerce platforms like Amazon, Flipkart, Big Basket.
The company also plans to cover all the major supermarkets and select Kirana stores throughout the country.
Consumer Marketing Head Preetam Patnaik said that "With the hectic lifestyle consumer preference towards making them choose convenience in the products that they are consuming. Keeping this in mind continental coffee thought of giving café like coffee that can, in a jiffy and what's more it comes with no added sugar.
THIS premix coffee helps a consumer a hassle-free experience while preparing coffee. "Continental THIS: Coffee Simplified, he added.
Today Continental Xtra, Continental Special, and Continental Black Edition (Freeze Dried Coffee) are available in the Instant category, Continental Malgudi in Filter coffee category and Continental THIS in Premix category are available across Major Retail stores and e-commerce platforms.
CCL exports its processed coffee to more than 90 countries supporting more than 250 brands with sustainable supplies – both quality and quantity.
Rs 1,100 crore company ,CCL , which can offer more than 1000 recipes for the clients to choose, has a combined state-of-the-art manufacturing capacity of 35,000 tonnes per annum located at Duggirala (Guntur, District of Andhra Pradesh), Switzerland, Vietnam and recently commissioned a plant in Kuvvakolli, (Chittoor District, Andhra Pradesh), the statement added.
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