Wednesday, Jun 19 2019 | Time 03:15 Hrs(IST)
image
  • BJP tries to woo adivasis during polls: Cong
  • US authorities seize 1-bln-USD worth of cocaine in massive bust
  • Google resolves Google Calendar issue, program functioning again
  • Afghan security forces launch offensive in one of Taliban's main strongholds
  • Experts urge international community to unite in global campaign for Assange release
  • UN chief voices concern over situation in Syria's Idlib
  • US to Work With International Partners on Iran - Pompeo
  • Charges framed in Bhopal rape-murder
  • UN launches plan of action on hate speech
  • India-Pak CWC'19 match becomes the most tweeted ODI, Kohli most Tweeted about player
States


CenturyPly celebrates undying spirit of carpenters with its annual festive campaign - CenturyPly heroes

CenturyPly celebrates undying spirit of carpenters with its annual festive campaign - CenturyPly heroes

Kolkata, Oct 9 (UNI) CenturyPly, the front-runner in the Indian plywood and laminate industry, is back with its annual award-winning campaign – CenturyPly Heroes 2018.

The company which is involved in aggressive brand building and aims towards accelerating the shift of consumer choice from a commodity to a branded solution recognizes the indomitable spirit and workmanship of carpenters.

The carpenter community works relentlessly behind the scenes on any project to make sure that not only tough deadlines are met but also the design aspirations find their expressions in their exquisite workmanship.

CenturyPly Heroes was an initiative started in the year 2014 to pay tribute to the real heroes without whose contribution a large complex project like Durga Puja, would not be possible.

This year, the company has decided to take the campaign national and reiterate their commitment towards the betterment of the carpenter community by recognizing their efforts and intense passion towards their work.

There are hundreds of carpenters, whose individual stories are extremely inspiring and touching. Their belief in themselves is so high that often the universal forces align to make their belief a reality, transform virtually impossible tasks into beautiful realities. They are the true manifestation of #stronginsidebeautifuloutside mettle. The organization aims to celebrate the determination of carpenters who truly transform their work into #stronginsidebeautifuloutside using CenturyPly and CenturyLaminates products.

The organisation will invite people to watch, like, share a short film #CPHeroes on its Facebook page, CenturyPlyOfficial, and on its YouTube page, CenturyPly1986.The aim finally is to influence people to appreciate and respect the carpenters’ spirit and commendable artisanship, in reality.

The film has been timed very well with the advent of the festive season and has emerged as very touching. The film has been shot by AudioVideo who in turn roped in popular, renowned artists like Kharaj Mukherjee, Biswajit Chakraborty, Dev Shankar Nath and others to act in the film.

The short film will be promoted through CPIL Website, social media assets, YouTube & other publisher’s site. In order to reach out to the carpenter community and recognise their worth, the video will be shared with CenturyPly’s all empanelled carpenters, contractors, dealers, distributors and employees.

Commenting on the launch of the campaign, Sanjay Agarwal, Managing Director of CenturyPly said, “CenturyPly Heroes is very close to our heart. Every year our aim has been to touch the lives and add warmth to these real heroes, especially during the festivals. The carpenters are an integral part of our industry. They have always inspired us to come up with better and innovative products. And, we, at CenturyPly, believe that together we can make a difference in the lives of these people. '

UNI SJC

More News

MP CM congratulates Chowdhury

19 Jun 2019 | 12:35 AM

Bhopal, June 18 (UNI) Madhya Pradesh Chief Minister Kamal Nath on Tuesday felicitated parliamentarian Adhir Ranjan Chowdhury on his elevation as the Congress’ leader in the House of the People.

see more..

Charges framed in Bhopal rape-murder

19 Jun 2019 | 12:22 AM

Bhopal, June 18 (UNI) A special court framed charges on Tuesday against a youth accused of the recent rape-homicide of a minor in the Madhya Pradesh capital.

see more..

Woman alleges sexual abuse by son of CPI(M) State Secretary in Kerala

18 Jun 2019 | 11:31 PM

Thiruvananthapuram, Jun 18 (UNI) In a major shock to the ruling CPI(M) in Kerala, a woman has alleged that the son of the party state Secretary Kodiyeri Balakrishnan raped her on the pretext of marriage and she has a child from that relation.

see more..

MP CM expresses grief

18 Jun 2019 | 10:37 PM

Bhopal, June 18 (UNI) Madhya Pradesh Chief Minister Kamal Nath expressed grief on Tuesday over the demise of state Labour Minister Mahendra Singh Sisodiya’s sibling Shailendra, official sources said.

see more..

Saharanpur police arrests 7 women involved in illicit liquor business

18 Jun 2019 | 10:36 PM

Saharanpur, Jun 18 (UNI) Local police have arrested seven women involved in illicit liquor trade and destroyed about 5000 litres of raw material used in formation of illicit liquor.

see more..
image