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Business EconomyPosted at: May 11 2018 2:34PM


Brightcom Group is new name for LYCOS Internet

Mumbai, May 11 (UNI) Lycos Internet Limited on Friday announced the change of its name to
Brightcom Group Limited.
''Becoming Brightcom Group is a major step forward in our transformation,'' said Chairman
Suresh Reddy.
''The Brightcom name embodies the vibrant culture and technologies that are the core drivers
of the company. This brand has gained great traction through the global success of our proprietary
programmatic solutions,'' he added.
The name also more accurately represents the full scope of the company, he said, which includes
a range of programmatic Ad-Tech solutions, media and IOT based consumer products.
Brightcom, a brand of the company provides multi-channel products, and proprietary programmatic
solutions to advertisers and publishers across video, display, social and mobile channels. The Clients
include leading blue chip advertisers like Airtel, British Airways, Coca-Cola, Hyundai Motors, ICICI
Bank, ITC, ING, Lenovo, LIC, Maruti Suzuki, MTV, P&G, Qatar Airways, Samsung, Viacom, Sony,
Star India, Vodafone, Titan, and Unilever.
Publishers include Facebook, LinkedIn, MSN, Yahoo!, and Twitter. Brightcom works with agencies like
Havas Digital, JWT, Mediacom, Mindshare, Neo@Ogilvy, Ogilvy One, OMD, Satchi&Satchi, TBWA,
and ZenithOptiMedia.
The 'Brightcom' brand has been ranked, as number one in the world, in the Pixalate's Video Trust Index (International) as per March 2017 report. Pixalate is the leading global platform for transparency in programmatic advertising. With presence in the US, Latin Americas, EU, EMEA and Asia Pacific regions, Brightcom works directly with publishers, advertisers or anyone in between, providing a platform that
allows commerce to take place.
UNI JS SM AE 1433
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