Thursday, Jul 18 2024 | Time 13:57 Hrs(IST)
Business Economy

Bhooshan's Junior raises Rs 1.11 cr pre-seed fund

Kochi, Aug 3 (UNI) The country’s first kids Tech-Tainment company, Bhooshan’s Junior, has raised a pre-seed fund of Rs 1.11 crore in a combination of debt and equity, marking a milestone amid its incubation under the Kerala Startup Mission (KSUM) with a focus on developing comics, animated series, gaming, and AR/VR products besides interactive and robotic toys for kids.
With this, the city-based firm gets closer to its mission of becoming a one-stop solution for kids’ entertainment by 2026.
"With a deep understanding of the preferences and interests of children, we strive to provide a unique and engaging experience that both kids and parents will love," Sarath Bhooshan, Founder and CEO of the 2019-incorporated Bhooshan's Junior, said in a release.
Revealing that the company’s approach involved creating a fresh set of animated characters that would interest Indian children, Bhooshan’s Junior Co-Founder Joseph Panikulam said these icons will serve towards developing interactive products designed to inspire and delight kids of all ages.
Bhooshan said the company, by pooling individual skills and experiences, is committed to delivering out-of-the-box entertainment experiences to children across India as well as to a global audience. "Lack of quality content is a problem for Indian kids," he added. "We are striving to cater to their specific needs and interests, helping them relate to the stories we present."
KSUM is the Kerala government’s nodal agency established in 2006 for entrepreneurship development and incubation activities in the state.
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