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Business Economy


Zoho unveils next gen Zoho CRM Plus, to strengthen Analytics, AI in customer experience platform

New Delhi, Nov 20 (UNI) Software company Zoho on Tuesday unveiled the next generation of Zoho CRM Plus, its all-in-one customer experience platform and emphsised on delivering superior customer experiences, by allowing users to deeply understand customer sentiments, delight customers across channels and adeptly prescribe actions to keep customers content throughout their journey all from one place.
Co-founder and partner, CRM Essentials Brent Leary said, "Companies now recognise the importance of AI in creating positive experiences for customers. The focus now has shifted to bring AI across an
integrated platform, creating a consistently positive experience across and throughout the customer journey".
"With CRM Plus, Zoho has introduced a compelling platform where Sales, Marketing, Support and Operations are built on one technology stack, allowing its intelligent assistant, Zia, to access data across all of
its applications, automatically providing teams with valuable insights enabling them to deliver better customer experiences across all channels", he added.
"Social analytics has been one of the most sought after requirements for social media marketers around the world, and most tools either don't offer deep analytics or are unreasonably overpriced," said Sridhar Vembu, CEO of Zoho, adding that, "With the new set of reports, Zoho Social offers in-depth reporting on audience demographics, reach, impression, engagement analytics, and overall performance for key social channels."
Zoho has also announced major updates to Zoho Social, its social media marketing platform.
The new version provides deep analytics into social media metrics such as reach, impression, and engagement, while the latest Facebook Lead Form integration with CRM field-mapping allows users to map and sync
lead information from Facebook Lead Ads with records in Zoho CRM.
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