Kolkata, Oct 18 (UNI) The broadcast business is as yet reeling under the effect of the New Tariff Order (NTO) of the Telecom Regulatory Authority of India (TRAI).
Zee Entertainment Enterprises Limited (ZEEL), one of the largest and leading broadcasters, has seen a colossal growth of 46 per cent in its subscription.
Prathyusha Agarwal, Chief Marketing Officer, ZEEL, said in a media briefing that, "What TRAI has done splendidly in making uniform evaluating system and transparency in the segment. Presently viewers are progressively mindful and their television viewing conduct has changed a lot."