New Delhi, Apr 18 (UNI) In a global honour for Yash Raj Films, the production house has been awarded the Most Trusted Film Production House in Asia by IBC Media, a global brand consultancy. This honour was bestowed on YRF as part of Asia’s Most Trusted Brand Awards at a ceremony in Bangkok, Thailand, officials at Yashraj films said today. These awards are driven by market research and consumer insights and are given to brands with global recall, worldwide reach and proud legacies. In this context, Yash Raj Films’ recognition as the most trusted film production brand in Asia reiterates its value and renown in cinema. YRF officials said the award establishes YRF’s brand recall beyond doubt. The company was also honored with the Most Trusted Film Production House previously by IBC Media as well. UNI AR SW ADG 1425