Thursday, Sep 20 2018 | Time 16:56 Hrs(IST)
image
  • Asia Cup : Afghanistan wins toss, opt to bat against Bangladesh
  • Asia Cup : Afghanistan wins toss, opt to bat against Bangladesh
  • Will try my best to get through in next Olympics : Yogeshwar Dutt
  • Will try my best to get through in next Olympics : Yogeshwar Dutt
  • Hardik, Axar & Shardul ruled out of Asia Cup, Chahar, Jadeja & Kaul to join team
  • Hardik, Axar & Shardul ruled out of Asia Cup, Chahar, Jadeja & Kaul to join team
  • Immigration officials nab 3 Bangladesh Citizens who were trying to flee by using fake Passport
  • Guv expresses happiness over issuance of ordinance banning Triple Talaq
  • Landslide kills 12 in the Philippines, dozens feared trapped
  • Darul Uloom opposes Ordinance on Triple Talaq
  • Pakistan, S Arabia vow to defeat menace of terrorism
  • Beef worth Rs 3 80 lakh seized
  • Negligence by Jet Airways cabin crew leads to ear & nose bleeding among passengers
  • BJP steps up attack against Congress on 'Hawala' trail of huge currencies
  • PM Narendra Modi & Civil Aviation Minister Suresh Prabhu to visit Pakyong
Business Economy Share

Yamaha’s 'The Call of the Blue' launched

Yamaha’s 'The Call of the Blue' launched

Chennai, Aug 16 (UNI) India Yamaha Motor Pvt Ltd developed its new brand campaign ‘The Call of the Blue’ in order to draw a parallel to its product planning, marketing and customer engagement strategies with the brand’s global image of ‘excitement, stylish and sporty’.

'The Call of the Blue' is aimed to build up the exhilaration of racing as it introduces YZF-R15 Version 3.0 (155 CC) Moto GP Limited Edition and Yamaha FZS-FI (149 CC) with rear disc brake in two new colors on Thursday.

This initiative will comprise the entire spectrum of Yamaha’s business in India and will be graphically represented with ‘Yamaha Racing Blue’ color in the background. The campaign will also offer multiple engagement platforms with an aim to intensely involve every Yamaha owner of India with the brand’s core identity, thus propagating the brand’s thrill and excitement.



The campaign will follow its fundamental publicity through electronic commercials and digital campaigns pan India. It will be based on “Yamaha Racing Blue” colour and will stimulate with an ‘anthem’ that draws attention with a probe - “When did you hear the Call of the Blue?”

The introduction of the all new YZF-R15 Version 3.0 Moto GP Limited Edition in ‘Yamaha Racing Blue’ colour gets Yamaha Moto GP branding on the fairing, tank and side panels that outlines its R-DNA pedigree.

Retaining the same mechanical features of YZF-R15 Version 3.0, the YZF-R15 Version 3.0 Moto GP limited edition priced at Rs 1,30,000 (Ex Showroom Delhi) will have to be booked online through www.yamahar15v3motogpedition.com.

While Blue Core Technology enabled FZS-FI (149 CC) has got two new colours with rear disc – “Mattgreen” and “DarknightT” priced at Rs 87,042 (Ex Showroom Delhi), the delivery of the newly launched Cygnus Ray ZR Street Rally edition has already begun at the Yamaha authorized dealerships, according to official release here.

UNI RSA SV 1418

More News

Airtel online offers Vivo V11 Pro at just Rs 4,299

20 Sep 2018 | 4:30 PM

New Delhi, Sept 20 (UNI) Airtel on Thursday announced that all-new Vivo V11 Pro is available on its online store at a down payment of Rs 4,299.

 Sharesee more..

Bullion Market Closing rates

20 Sep 2018 | 4:15 PM

Chennai, Sep 20 (UNI) Following is the bullion markets
closing rate here today.

 Sharesee more..

ICICI Prudential Life, Saraswat Co-operative Bank sign bancassurance deal

20 Sep 2018 | 4:11 PM

Mumbai, Sep 20 (UNI) ICICI Prudential Life and Saraswat Co-operative Bank (Saraswat Bank), a century old urban co-operative bank, have come together to offer life insurance products ranging from protection to wealth creation.

 Sharesee more..

20 Sep 2018 | 3:09 PM

Kozhikode, Sep 20 (UNI) Following were the rates in the
Kozhikode Coir market today per quintal.

 Sharesee more..

20 Sep 2018 | 2:58 PM

Kozhikode, Sep 20 (UNI) Following were the rates in the
Kozhikode Oil Market today per quintal.

 Sharesee more..
image