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Business Economy


Xiaomi launches smartphones Redmi Y3 and Redmi 7 in Hyderabad

Hyderabad, Apr 25 (UNI) Xiaomi, India’s number one smartphone brand and number one smart TV brand, launched its all-new Redmi Y3 and Redmi 7 here on Thursday.

Speaking on the occasion, Xiaomi India Chief Marketing Officer (CMO) Anuj said the newly introduced Redmi Y3 builds on a legacy created by the Redmi Y1 and Y2 series, with its 32MP selfie camera sweetly positioning it as an enabler for today’s content creators.

It sports the industry’s highest 32MP camera on the front which allows Full HD (1080p) video recording with Electronic Image Stabilisation and Sporting a Super Pixel size of 1.6μm, Redmi Y3 captures selfies and videos with ease, irrespective of the time of day, he claimed.

Redmi 7 takes the mantle from the popular Redmi 6 bringing a balanced experience to the segment. It features an 8MP camera on the front, he explained.

Both smartphones feature a 6.26” (15.9cm) HD+ Dot Notch display covered with Corning Gorilla Glass 5, he said both phones are a perfect package bringing the best of innovative technology of great quality at a truly honest pricing to our Mi Fans in Hyderabad.

Redmi Y3 will be available for INR 9,999 for the 3GB+32GB variant and INR 11,999 for the 4GB+64GB variant in Bold Red, Elegant Blue and Prime Black, he said it is available for sale on online from April 30 afternoon via Mi.com, Amazon and Mi Homes.

While Redmi 7 will be available for INR 7,999 for the 2GB+32GB variant and INR 8,999 for the 3GB+32GB variant in Eclipse Black, Comet Blue and Lunar Red, he said it will available for sale on online starting at 12 noon on April 29 via Mi.com, Amazon and Mi Homes.

In addition to launching Redmi Go earlier this year, Xiaomi India also announced the opening of its new smartphone manufacturing plant in partnership with Flex Limited in Tamil Nadu spread across 1 million square feet.

Xiaomi India now has seven smartphone manufacturing plants across four campuses with a combined manufacturing capacity of up to three smartphones per second during operating hours; and 99 per cent of the smartphones sold in India are manufactured in India, the CMO said.

More than 20,000 operators are employed across these plants, out of which over 95 per cent women are employees , he informed.

Currently, Xiaomi products are present in more than 70 countries and regions around the world and have a leading foothold in many markets.

We are going to create 10,000 retail outlets across the country by December end in the current fiscal and also we are going to launch MI LED Smart bulb which have 11-year life, on Friday, he added.

Xiaomi also showcased the brand’s recently launched smartphones - Redmi Note 7 series, Redmi Go, internet financial service Mi Pay.
UNI KNR CS 1902
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