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Business EconomyPosted at: Jan 20 2022 1:21AM


WRMS aims to transform livelihood of 1mn farmers' with Secufarm App

Bengaluru, Jan 19 (UNI) WRMS, an agri-risk management company, aims to reach over a million farmers by 2024 in all parts of the country, through SecuFarm, the world’s sustainable farming app, tthe company said on Wednesday.
SecuFarm bundles the most advanced crop advisory backed by technology for small farmers to assure them farm-level yield assurance. So far, over 25,000 farmers have enrolled with the company, WRMS Founder and CEO Anuj Kumbhat said.
With small farmers facing numerous challenges due to weather uncertainty and crop diseases, WRMS is making sure that all their risks are covered and managed at the farm level. For this, the company geotags their farms to offer them farm-level crop solutions through the vernacular SecuFarm app to make sure they are connected well with the modern farming techniques, he said.
They also receive timely weather information to plan their crop protection and irrigation based on their crop health and soil condition. This helps them practice optimized usage of water, thus, conversing with our valued natural resources, Kumbhat said.
Farmers also receive regular customized solutions on mobile app for optimized use of agro chemicals to make sure that their soil nutrients are protected and the final produce is high in quality, he said.
The app also connects farmers with agri experts who answer all their crop-related questions and provide them with timely solutions within 24 hours, Kumbhat said.
The app educates farmers on various crop diseases through vernacular audio-video content which is easy to watch and understand by farmers with low literacy as well. With SecuFarm solutions, farmers get a high benchmark crop yield which is also good in quality, thus increasing their crop demand in the market, he said.
In case a farmer faces any crop loss due to crop diseases or weather attack, they are offered with an assured income by WRMS, thus protecting their livelihood and securing their socio-economic status, Kumbhat said.
WRMS’s mission is to increase farm productivity of small farmers to take them out of the vicious cycle of poverty. For this, the company manufactures advanced inhouse IoT solutions like Automatic Weather Stations, Irrigation switches, pest traps, drones and more to support the farmers and help them increase their farm productivity, he said.
With the integration of IoT sensors, satellites and drones, and GPS-enabled smartphones, farmers access real time data and become smart-farmers by adopting digital farming practices, Kumbhat said.
SecuFarm also provides assistance on how to best manage water and agro - chemicals to farm management practices sustainable farming which is environment friendly. The app’s satellites and IoT monitoring feature can help farmers in getting real-time responses and tackle insect assaults, illnesses, and weather risks, he said.
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