Sunday, Jan 19 2020 | Time 01:44 Hrs(IST)
image
  • Attack on Yemeni Army Barracks Kills 24 Soldiers, Injures 20 - Military Source
  • Saudi Arabia, Australia enter semis at AFC U23 Champs
  • Iran FM rules out negotiation over new nuke deal
  • Putin Says Better Not to Get Back to Indefinite Terms for Heads of State in Russia
Press Releases » Business Wire India


Wipro Promax Analytics Solutions recognized by Promotion Optimization Institute

Business Wire India
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading global information technology, consulting and business process services company, today announced that its Wipro Promax Analytics Solutions (Wipro Promax) suite has achieved the best-in-class distinction for Trade Promotion (TPx) capabilities in Promotion Optimization Institute’s (POI) recently published ‘POI TPx Vendor Panorama 2019’ report.

 

The report focuses on technologies that enable best-in-class planning and execution of sales and promotion strategy. It aims to help consumer packaged goods (CPG) companies understand better the management of trade promotion capabilities by leveraging enabling technologies to enhance trading partner relationships and drive profitability. It assesses 16 vendors in various categories including TPM functionality, TPO completeness, user experience, analytical capabilities, product vision and configurability. Wipro Promax received the best-in-class ranking in three categories, Desktop UX, Post Event Analytics, and Remote Promotion Monitoring.

 

Wipro Promax provides complete promotion planning, execution, management, tracking, and optimization capabilities that are highly automated. It has been delivering business value to leading CPG companies across multiple geographies over the last three decades. The solution has helped leading organisations achieve greater returns over their trade investments, transform consumer experience and improve customer loyalty.

 

Srini Pallia, President, Consumer Business Unit, Wipro Limited said, “We are honored with this recognition. Wipro realizes its customers’ focus on improving the ROI of their trade spend and provides innovative solutions. Our Wipro Promax offering leverages latest innovations in AI and ML technologies to deliver actionable insights and equip customers with predictive planning capabilities through an intuitive user experience. Wipro’s recently launched Auto Claims solution built on Wipro HOLMESTM AI and automation platform complements Wipro Promax and third party TPM offerings. It helps customers gain greater accuracy, speed and reduced administration cost for processing claims. We are confident that our continued investments in Wipro Promax will drive superior end-user experience, operational efficiency and profitability for our customers.”

 

Pam Brown, Chief Commercial Officer, Promotion Optimization Institute said, “Wipro offers a great combination of global support and services in the areas of data management, data science, analytics, or consulting, along with multiple delivery options and a good quality holistic planning tool (TPM/TPO/ROI) in a single platform. The company has recently upgraded the UX and analytics aspects of the platform positioning themselves as a global competitor in this space. Wipro, is one of the few vendors that enable top down and bottom up planning. Using the budgeting functionality, business targets are distributed to planning accounts, and then validated against optimized plans. In addition, Wipro also offers data management and data science resources, which are foundational and critical to accurate optimization results.”

 

The complete report can be accessed here.
More News

Withdraw Interest-Free Cash Anytime With the SuperCard

18 Jan 2020 | 10:30 AM

The Bajaj Finserv RBL Bank SuperCard is sure to fall under the former category, owing to its many features, especially the incredibly convenient and cost-effective interest-free ATM withdrawal feature.

see more..
Minister of State and QFZA Chairman Leads a State Delegation to India, Reiterates Commitment to Market

Minister of State and QFZA Chairman Leads a State Delegation to India, Reiterates Commitment to Market

17 Jan 2020 | 10:10 PM

H.E. Ahmad Al Sayed, Minister of State and Chairman of Qatar Free Zones Authority (QFZA), led a state delegation to Raisina Dialogue Forum in New Delhi, a multilateral forum on international policy matters.

see more..

L&T Technology Services Reports a 10 Percent Increase in Q3FY20 Net Profit

17 Jan 2020 | 5:42 PM

L&T Technology Services Limited (BSE: 540115, NSE: LTTS), India’s leading pure-play engineering services company, announced its results for the third quarter ended December 31, 2019.

see more..
Gemstoneuniverse Wins the Best Jyotish Gemstones Therapy Award at the IEA 2019

Gemstoneuniverse Wins the Best Jyotish Gemstones Therapy Award at the IEA 2019

17 Jan 2020 | 5:25 PM

Gemstoneuniverse won the “Best in Jyotish Gemstones Therapy” award for its exceptional products and services and its efforts to bring standardization in the field of Jyotish Gemstones therapy at The India Excellence Awards-IEA 2019 for excellence and performance held last month in Bangalore.

see more..
Bollywood Mr  India 2019 Winner Avinash Prabhakaran is Showstopper for Season 4

Bollywood Mr India 2019 Winner Avinash Prabhakaran is Showstopper for Season 4

17 Jan 2020 | 7:43 AM

Bollywood Mr. India 2019 Winner Avinash Prabhakaran is Showstopper for Season 4

see more..
image