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Business EconomyPosted at: Dec 12 2018 4:25PM


Wild Stone launches men's grooming range

New Delhi, Dec 12 (UNI) McNROE, owner of Wild Stone brand, on Wednesday announced their plans to strengthen their product portfolio and launched shower gel, hair gel, face wash and shaving foam under its Wild Stone Edge Series.

Until now, the brand has been available in the deodorant, perfume, after shave lotion, talc, shaving cream and soap segment under the various Wild Stone fragrance series, the company said in a statement.

According to Mr Narendra Kumar Daga, MD, McNROE, ''Wild Stone has emerged as one of the preferred home grown fragrance brands and we realised that our loyal consumers were wanting more from the brand, they wanted to extend their brand experience with newer categories and thus we decided to launch new products to meet this demand.''

With this launch, the Wild Stone Edge Collection now features a set of seven products such as perfume, deodorant, shower gel, face wash, hair gel, shaving foam and after shave lotion.
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