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Business EconomyPosted at: Sep 24 2021 4:02PM


WB stands in second position in Direct Selling Bussiness: IDSA Report

Kolkata, Sep 24 (UNI) Reaching out to each buyer separately and selling products through agents is the business mantra of direct marketing companies.
They emerged victorious after combating the pandemic scenario returned to the rhythm by meeting demand through online delivery. In a recent event organized by Indian Direct Selling Association, takeaway points are a bit positive amongst these tough times.
In a sideline chat with IDSA chairperson Rini Sanyal and vice-chairperson Rajat Banerjee strongly claims that they are experiencing a significant uptrend in the direct selling arena.
The report unveils, buyers interest are increasing in wellness products. Wellness products are generating a greater percentage of revenue after the Pandemic has hit every sector. People are taking health issues seriously and that leads them to invest in wellness products.
Its demand has already increased by about 20 per cent. IDSA is assuming that the business will grow by 10 per cent in 2020-21.
In addition to the usual way of selling, sellers are adopting strategies as online delivery. West Bengal eventually is in the second position in terms of business.
State also has received a huge amount exchequer for taxes from this sector in FY19-20.
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