Lucknow, May 17(UNI) Walkaroo from U4ic (Euphoric) International, a VKC group company, known for comfort and everyday style in perfect footwear choice for all on Friday announced a refreshed brand identity with an attitude and stature that builds preference for the brand amongst the young generation in Uttar Pradesh, an official statement said.

Aamir Khan, one of the biggest superstars, has been signed up as the company's new brand ambassador.

The brand campaign ‘Be Restless’ brings alive restlessness showcased by infinity chasers or

millennials with hunger for more - for whom goals are like stars in the sky, forever moving and

countless

Aamir Khan will be seen in the TVC campaign who effectively epitomizes this idea and

continuously strives to achieve new milestones in his career path, the statement further said.

Walkaroo as a footwear brand was conceived and launched in 2013 to embrace the joy of walking.

The brand, with introduction of new categories offers footwear choices from sports shoes,

lifestyle shoes, casual shoes, sandals, loafers and flip flops for men, women and children.

Reflecting upon Walkaroo’s latest announcement, Managing Director Noushad Veluthedath,

commented here, 'We are excited to bring on board Aamir Khan as the brand ambassador as his personality completely resonates with the brand ethos. Aamir Khan is known as a perfectionist and has high regard across the country and beyond. We know that he continuously strives to achieve new milestones and thus would be a perfect fit for our brand. Going forward with this association, our

plan is to create a steadfast brand presence by delivering a lasting experience for our consumers.'

The sports shoes being introduced by Walkaroo is characterised by a range of products that move in tandem with market trends but with superior and attractive features.

The lightweight, stretchable dual tone knitted upper in sports shoes offers not only premium looks but also enhanced breathability to minimise sweat irritations. The rubberised EVA soles in the shoes are designed for better grip.

The range of lifestyle shoes from Walkaroo have also found higher acceptance in market because of its flexible rubber outsoles and improved abrasion resistance. The encapsulated foot bed technology in its select range is yet another cutting edge design aspect that gives its products an extra appeal and higher comfort.

The current level of consumer acceptance indicates that Walkaroo as a brand is well poised to establish itself as a leading footwear brand in India, the statement added.

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