Mumbai, Sep 17 (UNI) European Car Major, Volkswagen on Monday announced the annual festive bonanza- Volksfest 2018 beginning from September 15 till October end 2018.
The festival will offer customers an exciting range of benefits across all its 121 dealerships in 104 cities in India.
This year,Volkswagen is celebrating 90 years of Mickey Mouse’s magic through the ‘Happy Days Are Here Again’ campaign.
During the campaign, Volkswagen dealerships will host activities including-Mickey photo-op corner, coloring activity for kids, and assured co-branded give always on test drives, bookings and after-sales services, company release said.
2018 marks 90 years since Mickey Mouse made his first appearance in ‘Steamboat Willie’, which released on November 18, 1928. Mickey has emerged into a global icon with his optimistic outlook and endearing
personality, and he continues to delight fans around the world every
day.
Commenting on the beginning of Volksfest 2018 and this exciting partnership, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars said, 'With the diverse cultures prevailing in India, every day is a celebration, taking it a notch higher each time.
This year has been an extra special as we associate with Disney India to celebrate Mickey Mouse, a timeless character who represents fun and adventure.
With the Volksfest’s ‘Happy Days Are Here Again’ campaign, Volkswagen would like to give its existing and prospective customers another reason to rejoice and be part of this family.'
Volksfest 2018 allows existing and prospective customers to avail attractive finance, insurance, exchange bonus along with assured gifts on test drives, bookings and after-sales services, release added.
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