New Delhi, Oct 7 (UNI) VMate, trending UGC short video app announced its association with Star Plus’s 'Nach Baliye' to co-present the leading dance reality show.
'Nach Baliye' in its ninth season has been climbing up the TRP charts since August and is one of the top five reality shows on TV right now. VMate is a trending UGC short video app where users shoot 15 seconds videos on the app, earn rewards and money and connect with similar interest creators.
The collaboration with VMate is till the Grand Finale on November 3.
Through VMate, fans now have a platform to reward their favorite jodi (dancing couple) and earn reward money of upto Rs one crore for themselves under the Nach Baliye Lakhpati campaign. The campaign is running on the app till November 2.
Shraddha Arya-Alam Singh, Urvashi Dholakia - Anuj Sachdev, Prince Narula-Yuvika Chaudhary, Shantanu-Nityami, Anita-Rohit,Madhurima-Vishal, Ali Goni-Natasha and the host Manish Paul have their accounts on the VMate app and shoot their videos on it each week.
Couples have posted videos of themselves practicing their dance acts, having fun behind the scenes, behind the camera gossip etc.
As part of the promotion, three creative ads have been shot by the celebrity jodis and Manish Paul to invite users to join the Nach Baliye Lakhpati campaign on VMate.
Fans can like their videos and reward them Nach Baliye gifts through the campaign on the app till November 2nd. The top three jodis with the maximum number of rewards as virtual gifts on the Leaderboard stand to win cash prizes of Rs 50 lakhs, Rs 30 lakhs and Rs 20 lakhs respectively.
These cash prizes will be distributed amongst the top three jodis’ fans who rewarded their favorite jodis with virtual gifts and helped them reach the top three positions on the leaderboard.
At the announcement, Nisha Pokhriyal, Associate Director - VMate said, 'We are very excited about our association with Nach Baliye. Dance videos are one of the highest viewed amongst all the categories on VMate;with hundreds of dance videos being shot everyday by users. Association with Nach Baliye will give our users an exclusive chance to view behind the scenes content of the popular show. VMate users also have a chance to win upto Rs 1 crore as part of this co-promotion activity.'
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