Friday, Mar 29 2024 | Time 06:39 Hrs(IST)
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Business Economy


Vkaao completes 2 yrs; Hollywood content on demand in tier II & III cities

New Delhi, Jan 18 (UNI) Film exhibition company PVR Cinemas along with BookMyShow, (Bigtree Entertainment Pvt. Ltd.) celebrated the second year of Theatre-on-demand platform Vkaao on Friday.
"Screening over 4000 films from across genres and language, Vkaao offers a platform to showcase quality content to the Indian audience. With a library of over 500 movies, offering an equal mix of Hollywood, Bollywood and regional content; theatre-on-demand Vkaao enables patrons to enjoy complete control of the movie viewing experience," said PVR Pictures Limited CEO Kamal Gianchandani.
"Functioning through PVR Cinemas’ theatrical circuit and BookMyShow’s online presence; Vkaao has enabled global content reach to the smaller towns of the country."
In the last two years, VKAAO has released 210 films with a ratio of 38 per cent of Hollywood, 47 pc percentage of Bollywood and 15 pc percentage of regional content across 2017 and 2018.
Basis its analytics, the company has seen a rising demand for Hollywood content in tier II and III cities, where the metropolitans have cherished the regional films more.
Movie being the oldest and the most popular source of entertainment in India, this crowdsourced platform has set a new trend of making diverse and quality content easily accessible to the audience across the country.
Some of the key exclusive releases by VKAAO in last two years are: An Insignificant Man, Village Rockstars, Pahuna, Oscar wining movies like A Fantastic Woman, The Salesman etc.
BookMyShow SVP Marketing and Business Intelligence Marzdi Kalianiwala said, “By bringing Vkaao’s curated selection of niche and exclusive films to our vast user base, BookMyShow continues to be the preferred choice for a highly personalised cinematic experience."
Theatre on demand service empowers the users to book a film of their choice at a date, time and theatre of their preference. It is simple, convenient and memorable.
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